Job description

• Who We Are

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full service media planning & buying agencies in the nation. Together with our network partners in Germany and the UK, we are 600+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions. The pursuit of HAPPINESS matters to us. Big time. We are committed to each colleague‘s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we‘ve been the top ranked media agency on Ad Age’s Best Places to Work for the past three years in a row.

In the US, we have offices in New York, Philadelphia and Los Angeles. Our client roster includes US Bank, White Castle, NASCAR, Tommy Hilfiger, Torrid, Illva Saronno, Lightbox, European Wax Center, Invesco, AIG, The Hartford, and more.

The Position

This role is focused on paid search and sits within our Marketplace team, which covers biddable media - Paid Social, Paid Search and Programmatic.  This position is ideal for someone who is disciplined, yet comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about the wonderful world of paid search and digital media.

Here is a snapshot of your day-to-day as a Paid Search Planner –

• Strategizes, optimizes & executes digital media campaigns with a focus in SEM.
• Utilizes Google AdWords, Bing ads and DoubleClick (DCM/Dart Search) platforms to run a variety of media tactics within those platforms such as SEM, GDN [Google’s Display Network], Retargeting, RLSA [Remarketing List for Search Ads], Video and Shopping.
• Leads on day to day client operations and POVs.
• Offers support in training assistants and interns, in an effort to positively develop teammates.
• Comfortably communicates with clients both verbally and in written form; effectively delivers presentations.
• Cross channel integration: Implements an integrated strategy and execution, with a specific interest in learning paid social and programmatic digital (RTB, trading desks/DSP/DMP) strategies.

REQUIREMENTS

• 1.5 - 2 years of hands-on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM.
• Experience with AdWords, Bing ads and DoubleClick (DCM/Dart Search) platforms [highly preferred].
• Analytical skills, both the ability to interpret overall social performance and paid campaign performance (within and beyond KPIs of social platforms) .
• You’re excited at the idea of building the agency with new tools, ideas and opportunities.
• Additional experience with 3rd party digital ad tech such as adservers, site side analytics, DMPs, PMDs and/or multi-touch attribution is a plus.

COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Fully-funded healthcare options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• And burgers – lots and lots of burgers

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Agency [Media, Marketing or Advertising]: 1 year (Preferred)
• Paid Search: 1 year (Preferred)

Work Location: Remote

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