Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

Act as a consumer-centered marketer with entrepreneurial spirit championing Our Brands (OB) portfolio and driving brand preference with customers. Advocate for the customer to ensure all brand/marketing activations are customer driven. Build brands through strategic thinking, brand health checks, and consistency of brand expression, including packaging, marketing and merchandising tactics. Partner with OB and cross-functional teams in directing the development of our long-term brand and marketing strategies for key categories. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions

• Manage OB Brand & Communication strategy for OB Portfolio in collaboration with leadership and key business stakeholders including stewarding consistent representation of brand promise
• Manage and support initiatives and executions around pre-identified new product launches, and core brand in-store initiatives
• Drive brand growth by consulting and applying knowledge of competitive set, consumer behavior and consumer trends in Category Deep Dive workshops
• Influence development of the annual marketing budget/media strategy for the brand
• Partner with 84.51 Marketing Analytics & Insights team to assess and track campaign effectiveness, measuring sales incrementality, household metrics and other key KPIs gleaning key consumer insights that can be reapplied towards future campaigns as appropriate
• Owner of key brand initiatives and budgets
• Lead OB digital shelf strategy and marketing planning in partnership with key stakeholders
• Lead, execute and evaluate strategic promotional campaigns for the Kroger Our Brands portfolio of products including events, POS, and OOO
• Act as a primary liaison with marketing services driving consistency across all tactics
• Lead Our Brands website pages and social platforms partnering with internal and external teams and agencies establishing key KPIs across purchase funnel; manage content calendar, planning and execution across owned digital platforms
• Remain current with food, cultural and ethnic, category and product trends
• Follow established programs, policies, and practices to produce safe, quality foods that meet regulatory and company requirements
• Support the development, implementation, maintenance, and ongoing improvement of the SQF 2000 Systems
• Accountable to the Kroger Manufacturing Food Safety and Quality Principles
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Position Qualifications

• Bachelor's Degree in business, marketing or a related field or comparable work experience
• Any consumer packaged goods, retailer or manufacturer experience
• 4+ years retail, sales, or innovation industry experience
• Ability to manage a complex and/or large portfolio of brands with little supervision
• Proven ability to communicate to all levels of the organization
• Brand building, marketing and brand management expertise
• Consumer targeting and equity development exposure
• Excellent leadership/collaboration skills
• Proven ability to make critical decisions
• Strong business analytical skills, including sales, volume and profit forecasts

Desired Previous Experience/Education

• Master's Degree in business, marketing or a related field or comparable work experience
• Orchestration of commercialization plans for new product development pipelines
• Demonstrated success in project management
• Fast-tracked position in Our Brands/Brand Management

Education Level: Bachelor's Required
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: General Office- Cincinnati

States: Ohio; Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Oklahoma; Oregon; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming
Keywords: Branding, marketing, category, our brands, merchandising,

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are committed to creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

Posting Notes: OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Brand Building; Marketing; Our Brands || Employee || Exempt || Full-Time || None