Job description
Our client is looking for an experienced Freelance Direct Response TV Buyer to plan/negotiate/buy/optimize DRTV campaigns for a couple dynamic brands. The ideal candidate has 5-7+ year's experience successfully planning, buying and managing DRTV campaigns.Core responsibilities
Working closely with internal team to execute and optimize DRTV media buys.
Partner with analytics team to analyze performance data and recommend enhancements to ensure results remain within expected parameters.
Qualifications/Skills
Bachelor's Degree
Established relationships in DR marketplace.
Working knowledge of campaign evaluation metrics.
Ability to quickly analyze results and pivot where needed including optimizing buys for performance and clearance management.
Experience using Mediaocean SpectraOX a plus.
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