Job description
JOB DESCRIPTION
You’re an original. So are we.
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™
The Performance Marketing Specialist is a necessary role within the Dockers e-commerce team as demand generation and demand capture is a strategic growth pillar for the Dockers business. Dockers team is looking for a data-driven Performance Marketing Specialist that can brainstorm on SEM, and paid acquisition channels including (but not limited to) paid social and affiliates. This specialist will also support in completing the Amazon advertising strategy.
About the Job
-
Oversee end-to-end execution of demand capture and demand generation programs, including SEM/Paid Media, Amazon paid advertising, asset creation, optimization and analysis.
-
Work with manager to plan campaign flighting to support important business milestones and awareness campaigns and brief agency for search, social, affiliates and Amazon.
-
Brief and monitor agency on budget, calendar, ROAS targets. Perform an in-depth analysis of important metrics and trends to continually refine for optimal ROAS.
-
Work with agency to experiment with campaign types, audiences, and competitor strategy for paid search, paid social and Amazon advertising.
-
Contribute to the development of best practices around the ability to segment, target, acquire, re-target and increase consumer acquisition through all marketing channels and sources.
-
Work with your manager on continuous A/B testing plan.
-
Lead the Affiliates channel strategy and plan for each year.
About You
-
3+ years of proven hands-on experience in SEM, paid social, affiliate marketing and Amazon advertising.
-
Analytical with the ability to hold agency accountable to exceptional performance and managing budgets closely.
-
Performance-based mindset; ability to understand the levers that increase performance and the actions needed to optimize campaigns to balance performance.
-
Up-to-date knowledge of the latest trends and best practices in marketing.
-
Curious attitude and on a continuous search to learn and improve.
-
Experience with data reporting/visualization tools such as GA4, Google Data Studio, Tableau, etc.
-
Experience in apparel and fashion is preferred.
The expected starting
salary range for this role is $66,000- $
104,000. We may
ultimately
pay more or less than the posted range based on the location of the role. The amount a
particular
employee will earn within the salary range will be based on several factors including
, but not limited to,
relevant education,
experience, skills, qualifications
, performance and
business needs
.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes
competitive pay
, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a
particular
employee remains in
the Company's
sole discretion unless and until paid and may be modified at
the Company's
sole discretion, consistent with the law.
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:
- 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
- Five hours of paid volunteer time per month with nonprofit organizations
- Product discount of 60% off regular-price merchandise
- Paid Family Leave
#LI-Remote
EOE M/F/Disability/Vets
LOCATION
Remote - USA
FULL TIME/PART TIME
Full time
Current LS&Co Employees, apply via your Workday account.
colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.