Job description
Job Description Summary:
Product Associate's primary responsibility is the development of New Products for the Eyelash and eyewear category. This includes managing the product throughout the entire product lifecycle, gathering, prioritizing product and customer requirements, defining the product vision, and working closely with vendors to deliver winning products.
Job Description:
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Develop new products in beauty category and manage NPD projects
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Develop the positioning strategy for new product to differentiate against competing products in the target segment.
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Manage product life cycle by modifying the product’s quality and performance, as well as modifying marketing mix (price, promotion, distribution channel).
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Analyze competitive marketplace and industry trends to accordingly develop business strategies for revenue generation.
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Establish pricing strategies and guidelines for product development.
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Coordinate with cross-functional teams to provide engineering, development, management, design and sales solutions.
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Provide support for marketing collateral, advertising materials, marketing campaigns, trade shows and other promotional activities.
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Obtain customer feedback and suggest appropriate product revision.
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Conduct product training to sales team.
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Assist in new product introduction and release activities.
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Responsible to source vendors, or open projects with current vendors
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Request new product inquiry to vendor.
Additional Job Description:
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