Job description
Snap Inc
is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are
Snapchat
, a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio
, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses,
Spectacles
.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Product Marketing Manager to join our Camera Business team at Snap Inc!
What you’ll do:
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Work with cross-functional team members to develop the strategy and go-to-market launch of Snap’s camera features, platforms and services for businesses - including augmented reality Lenses, visual search capabilities, and creative tools like Stickers and Filters.
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Work closely with product leaders and cross-functional teams on initiatives to define the vision of where we want to go, how we get there and the tradeoffs associated
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Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback, and influence our Camera Business product roadmap
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GTM Planning and coordination to ensure alignment and successful launch of business products, tools, features and services
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Be a recognized expert of the Augmented Reality space and collaborate with a group of Product Managers, Designers & Partnerships Managers to develop and execute global go to market strategies, including product positioning, narrative, internal communications and marketing activations
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Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including Marketing, Communications, Sales, Partnerships, Support, and Localization, with minimal guidance
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Inspire and educate both internal and external teams on Snap’s camera solutions for businesses
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Build frameworks and processes to structure conversations, create & socialize activation initiatives, and drive alignment at each level of the company, from peers to senior leadership
Knowledge, Skills & Abilities:
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Knowledge of the augmented reality ecosystem dynamics and constraints, from the products and tools creators & developers use to build an audience, to the ways they effectively monetize
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Extensive go to market strategy & planning experience
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Effective written and verbal communication
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Ability to prioritize duties and work well on your own
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Excellent interpersonal skills with a high attention to detail
Minimum Qualifications:
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Bachelor's in business, economics, psychology, or other related field or equivalent years of experience
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5+ years professional experience in product marketing, product management, strategy consulting or other relevant digital marketing experience
Preferred Qualifications:
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Experience in product marketing, ideally within AR/VR or an emerging industry
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Experience working on 3D asset creation and virtual try-on for brands
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Advanced qualifications in business and go-to-market strategy
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Strong track record of launching products and driving global adoption
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Experience working with developers and/or creators
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Experience working with both internal and external partners
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).
If you are not based in the same location(s) listed for this role and are open to relocation, we encourage you to apply to take advantage of our generous relocation policy.
For CA based applicants:
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The base salary range for this position is $165,000 - $240,000 annually
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This position is eligible for a discretionary performance-based bonus
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This position is eligible for equity in the form of RSUs
For WA based applicants:
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The base salary range for this position is $165,000 - $240,000 annually
-
This position is eligible for a discretionary performance-based bonus
-
This position is eligible for equity in the form of RSUs
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.
Our Benefits
: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
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