Product Marketing Specialist

Full Time
Minneapolis, MN 55413
Posted
Job description

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.


Position Summary:


The Product Marketing Specialist is an integral member of the Cell and Gene Therapy Product Management Team, supporting products across a wide portfolio. (S)he must be highly organized, with the ability to identify common business activities across the product management group and develop standardized processes to ensure smooth business operations. The Marketing Specialist will support Strategic and Commercial Product Managers on specific business functions within the Product Management Team including: Pricing, Project Management for marketing collateral development, Document Control, Business Systems, and Sales Communications. (S)he will be responsible for creating reporting tools and methods for specific application areas, in collaboration with the Competitive Intelligence team. Additionally, the marketing specialist will assist in the development of scientific content for various marketing channels (email, SEM, website) across several research areas and play an active role on the Marketing Scrum Team. (S)he must be able to communicate with all areas of the company and marketplace, including Senior Management, Business Development, Marcom, Sales, Technical Service, Product Development, Operations, Finance, Regulatory and QA/QC, as well as customers, prospects, purchasing agents, etc. The position is intended as an entry-level position into product marketing and product management, providing both relevant technical experience and education in those fields.


Key Responsibilities:

  • Responsible for maintaining product related content across business systems, including manufacturing, web, sales management, and order management databases.
  • Assist in maintaining competitor profiles, including pricing, positioning, advantages/disadvantages and marketing activities/strategy
  • Play a pivotal role in the Pricing process – includes managing process for price setting, collect competitor information, manage pricing updates, manage pricing across all channels globally.
  • Assist product managers and marketing team members with the development of marketing collateral and campaigns and managing content updates of customer facing materials (web, brochures, etc.)
  • Perform additional duties as assigned.

Education and Experience:

  • BS in a Biological Science required
  • Minimum of 3 years of experience working in the biotech or life sciences industry or academia
  • Relevant laboratory or technical experience preferred
  • Travel up to four times a year as required


Knowledge, Skills and Abilities:

  • Basic, functional knowledge about the product(s) and their uses, competitor(s) and their product(s), and the marketplace, as well as the ability to gain in-depth knowledge
  • Aptitude in product/customer/sales analysis which will lead to defining successful strategies and launching outstanding products
  • Ability to work independently in order to make the necessary decisions to drive product management projects.
  • Proficient in planning, organization, problem solving and multi-tasking skills to complete assignments in a timely, efficient manner
  • Proficient in the use of computer applications and software that allow for analysis and presentation of data as well as productivity (i.e. Microsoft Office, Salesforce.com), as well as ability to become proficient in proprietary databases and ERP solutions
  • Outstanding oral and written communication and presentation skills allowing the ability to communicate professionally across all layers of the organization as well as customer’s and prospect’s organizations
  • Ability to handle sensitive and proprietary information with discretion and confidentiality


Why Join Bio-Techne:

  • We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
  • We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
  • We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.

Bio-Techne is an E-Verify Employer in the United States.

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