Product Marketing Strategist, Business and International

Full Time
Miami, FL 33134
Posted
Job description

This role is responsible assisting the Product Marketing Lead in developing and executing our approach to leveraging partnerships and technology for maximum impact on City National Banks’s brand and business objectives. This role will work closely with the bank’s brand team and across various cross functional groups including our PR, Media, Social Media Marketing, Events, Creative, Sales and external agencies and partners.

In addition to campaign development and execution, the candidate will manage campaign prioritization, coordinate A/B tests with partners, measure and report campaign performance and follow controls procedures in support of flawless execution.

Qualifications:

3+ Years of Experience:

· For profit institution

· B2B or B2C Products and Services

· Local -or- Regional Marketing (e.g., Southeast)

Functional Roles:

· Agency (Account Management/Strategy) -or-

· Marketing Strategy -or-

· Marketing Communications -or-

· Marketing Program Management -or-

· Marketing Operations -or-

· Field Marketing -or-

· Market Development

5 + years of experience:

· Regulated Industry
(e.g., Insurance, Financial Services, Legal, Medical)

· B2B and B2C Products/Services

· National Marketing (e.g., United States)

Functional Roles:

· Product Marketing -or-

· Segment Marketing

  • Creative Thinker: Deep understanding of and interest in consumer behavior. Ability to identify trends and insights that lead to impactful communications. Sees unique connections in data, events, and trends to anticipate business opportunities and brings them forward.
  • Consumer Empathy: Effectively communicates needs, priorities in and outside the organization.
  • Category Interest: Desire to become functional expert in mortgage marketing
  • Strong Communicator: Ability to partner with various groups, creatively problem solve and drive outstanding results
  • Category Interest: Desire to become functional expert in mortgage marketing
  • Collaborative Spirit: Ability to partner with various groups, creatively problem solve and drive outstanding results
  • Drive for Results: Displaying a sense of urgency, bias for action, and strong attention to detail.
  • Adept Prioritization: Focuses on what needs to get done and aligns within the team to achieve the shared vision.
  • Language: Bi-lingual / Spanish Speaker (Preferred)

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Miami, FL 33134: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Cash handling: 1 year (Preferred)
  • Banking: 1 year (Preferred)
  • Customer service: 1 year (Preferred)

Work Location: One location

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