Job description
TD Description
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; paid time off and work/life benefits to maintain a good balance.
Job Description
Job Requirements
Coordinates product research and analysis and development and implementation of moderately-sized products, services, programs and offers
Works with business lines on an ongoing basis reviewing existing offerings, modifying them as needed as a result of business goals and competitive pressures and developing new initiatives based on business line needs and market research on customers, competitors and trends according to established policies and procedures and applicable regulatory guidelines
Meets with business line and management personnel regularly to maintain understanding of current business situations and product-related needs
Performs ongoing research into a variety of product related areas, including competitor products and pricing and customer patterns and trends; orders research reports, reviews data, performs analyses and prepares summary reports and recommendations, including product performance reviews, competitor actions, customer profiles and market potential
Conducts primary research as needed to obtain specialized information not available from secondary sources, such as new product viability, reasons for customer loss, specialized product pricing and information on particular market segments
Coordinates vendors and others to conduct customer and competitor surveys; personally conducts surveys as needed
Obtains and incorporates information from Company customer and other databases if applicable
Develops new products, services, programs and offers together with business lines, other internal marketing and outside resources, other Company personnel and management as necessary
Prepares product strategies, specifications, profitability analyses and revenue projections, coordinating with finance and other areas as necessary, subject to the review of more experienced personnel or management
Identifies target markets and key customer and Company benefits
Develops proposed pricing, competitive positioning and marketing plans
Conducts demonstrations, incorporates feedback and obtains necessary approvals
Provides development support to more experienced personnel as needed
Implements new products, programs, services and offers with business line partners, involving any necessary inside or outside resources required
Creates implementation plans, assembles necessary personnel and coordinates efforts to complete projects
Maintains ongoing communications with other areas of marketing department to ensure promotional and other support is appropriately provided to new products, services, programs and offers
Reviews the competitor pricing information and recommendations made by Product Spec I
Coordinates with training department and others to educate internal personnel about new products, services, programs and offers to ensure effective introduction of new initiatives. Prepares informational materials as necessary, including product disclosures and fee schedules
Converts products, services, programs and offers of acquired companies into overall Company offerings as assigned
Ensures all products are in Compliance and meet all regulatory requirements
Qualifications
5+ Years of related experience
In-depth knowledge of financial products and services
Experience in finance or accounting preferred
Demonstrated experience in secondary and primary market research and analysis
Strong Project management skills
Strong analytical skills, with ability to draw appropriate conclusions from data
Proven ability to summarize large amounts of information and present logical recommendations
Strong communications skills, both written and verbal
PC skills
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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