Job description
About Betterworks
Betterworks closes the loop between people, strategy, and results, enabling organizations to align even their most sprawling, dynamic teams. Industry leaders such as Intuit, Freddie Mac, Asurion, Udemy, Vertiv, HCSC, and the University of Phoenix rely on Betterworks to accelerate strategic growth by supporting transparent goal-setting, enabling continuous performance, and gleaning real-time employee engagement insights. Betterworks is backed by Kleiner Perkins and Emergence Capital. John Doerr, iconic investor, OKR pioneer, and author of New York Times Best Seller "Measure What Matters," is a board member, and Josh Bersin, global HR thought leader, serves as an advisor.
Prospect Marketing Manager
The Marketing team is seeking a Prospect Marketing Manager with a passion for devising plays and messaging that generate meetings for the sales organization. The ideal candidate has proven experience in developing SDR plays that take the best of what Marketing produces across Product Marketing and Demand Gen practices to craft compelling plays and messaging for the SDR team to run.
This person will work most closely with sales but report to growth marketing
Responsibilities:
- Partner with Sales Leadership on the tele-qualification strategy and approach
- Develop sales-focused “snackable” content for the SDR team
- Analyze Demand and SDR data to optimize content based on results
- Partner with SDR leader on strategies to improve conversion rates
- Optimize SDR call scripts and emails for optimal impact
- Host SDR play performance reviews with senior leadership on a regular basis
- Work closely with Demand team to develop A/B testing plans, landing page optimization and other initiatives to improve conversion rates across funnel
- Provide structured training programs for the SDR team surrounding the use of Outreach, LinkedIn Navigator, etc.
Qualifications:
- Proven expertise in writing sales-focused communications
- Expertise with Outreach or commensurate tool
- Expertise working with LinkedIn Navigator for prospecting
- Experience conducting target account research
Ideal:
- Possess a background as an SDR / BDR and has risen to a leadership role.
- Experience with ABM programs and account targeting
- Understands integrated marketing campaigns
Why Betterworks
At betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the the following:
- Health Benefits. Employer paid comprehensive medical, dental, and vision insurance; Employer paid life, long-term disability, short-term disability insurances
- Rest and Relaxation. Second Friday of the month off, end of year shutdown, flexible PTO policy
- Family and Parenting. One hour/day calendar blocks for personal time, 12 weeks paid parental leave
- Learning and Development. Free courses from top learning and upskilling platforms to support both your career goals and personal passions
- Discounts and Perks. Discounts on health & wellness, travel, television, internet & cell phone, entertainment, and more. Reimbursements for work-from-home setup and internet
Job Type: Full-time
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