Job description
Position Specifics:
Department: Sales
Reports to: Store Manager or Sales Manager
Supervises: None
Purpose:
Sells new and used agricultural and turf equipment to new and existing customers. Focuses on walk-in, retail-oriented, customer traffic.
Essential Duties & Responsibilities:
- Represents the company for the sale of machinery to walk-in customers
- Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership, with an emphasis on <90hp tractors, implements & attachments as well as Turf products
- Monitors competitive activity/products and timely communicates to management, accordingly
- Has a retail-selling emphasis (understands task-oriented questions to ask, validates customer requirements, proposes solution, offers demonstration and moves to close)
- Maintains all customer information for sales management
- Knows and follows a defined sales process
- Assists with the preparation and execution of customer events
- Conducts new equipment demonstrations
- Monitors trends in customers business activities and timely communicates to management
- Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods
- Attends applicable sales training events/seminars
- May maintain current knowledge of used equipment values and ability to evaluate properly for trading purposes
Requirements & Experience:
- 1+ years of retail sales experience
- Knowledge of agricultural or turf equipment and farming or operational practices preferred
- Ability to use standard desktop load applications such as Microsoft Office and internet functions
- Ability to work flexible hours
- Excellent customer relationship skills
- Ability to analyze and interpret basic sales reports
- High School Diploma or equivalent work experience
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