Job description
Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sportsbetting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.
As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars Sportsbook CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.
- Be hands-on in creating, segmenting, and launching remarketing strategies
- A/B or multivariant testing on various CRM campaigns to establish which is the most effective
- Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
- Ensuring all CRM campaigns comply with current best practices in the industry
- Bachelor’s Degree required
- 1-3 years of professional experience in CRM
- 1-2 years’ experience in Marketo or a similar platform
- Analytical and data-driven mind
- Knowledge of the sports & gaming industry is a plus, but not essential
- Well organized, able to prioritize work for self and others
- Efficient and confident communicator, strong collaboration and influencing skills
- Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
- Eagerness to define how this is done for a new business in the US
- Excited about the opportunity to launch and grow a significant business in a new sector
- Must be able to sit for extended periods of time
- Must be able to type for extended periods of time
- Must be able to talk on the phone for extended periods of time
- Must be able to write for extended periods of time
- Regular attendance in the office
More on William Hill US…
William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.
William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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