Responsible for revenue production for the hotel meeting or exceeding planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR). Manages all areas of sales according to brand standards to achieve a professional rapport within the local business community.
The Director of Sales is a ?hands-on? manager actively involved on a daily basis in securing, qualifying and following up on leads to book specific business.
The Director of Sales? central focus is sales! The Director of Sales should not be required to assume operational responsibilities but should spend most of his/her time selling the ?product??your hotel. Outside sales are the most crucial responsibility for the Director of Sales.

MARKETING AND SALES MANAGEMENT
? Develops/assists with development of the hotel?s marketing and sales plan based on the hotel?s position and strengths within each market segment.
? Implements hotel?s marketing and sales plan.
? Analyzes and understands the competition?s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
? Identifies and maintains constant communications with the hotel?s key accounts.
? Establishes lists of top accounts and top target accounts. Maintains communication with these accounts on a monthly basis.
? Actively sells room nights through outside sales calls, telemarketing, tours, etc.
? Actively markets the hotel through advertising, blitzes, direct mail campaigns, etc.
? Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to solicit additional leads, etc.).
? Knows the competition well. In addition, is familiar with all ?business? in the market, where that ?business? stays and why.

GUEST SERVICES
? Supports guest service as the hotel?s driving mission - To Deliver Exceptional Experiences
? Personally demonstrates a commitment to guest service by responding to guests? needs.

PROFIT MANAGEMENT
? Meets or exceeds budgeted RevPAR for the hotel.
? Prepares departmental budget that correctly reflects the hotel?s business plan.
? Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
? Knows the hotel?s demand segments and sources of business for each and balances market segments according to supply and demand.
? Knows the principal competition for each market segment and takes advantage of hotel?s strengths against each competitor.
? Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).

HUMAN RESOURCES
? Ensures that hotel employees (especially front desk staff) are familiar with key accounts and their specific needs and arrangements (rates, room types, key contacts, etc.).

• This is not an inclusive list of job duties and responsibilities.