Job description

Longbridge Financial, LLC (LBF) is an innovative company committed to responsibly helping senior homeowners reshape their financial future to improve their retirement. Working together with other reputable companies in the financial services industry, we are moving into exciting new directions for the reverse mortgage business and anticipate rapid expansion offering many opportunities for personal and professional growth.

Recognized as an Industry Changemaker, Longbridge CEO Chris Mayer looks at the industry differently and values employees at all levels who drive our company forward. In fact, we are now a top 3 reverse mortgage lender.

Why work with us?

At Longbridge Financial, “We do the right thing” is more than a mantra, it’s our guarantee. We want to attract the best and brightest—that’s why we’re committed to giving our employees the support they need and the respect they deserve. We offer competitive compensation packages and benefits, as well as a strong marketing and operations foundation. Join us for a rewarding career with remarkable growth potential. Ready to be changemaker and be a part of a team to help propel Longbridge to number one?

Search Engine Marketing (SEM) Specialist

Longbridge is excited to be adding to our Marketing team. We are looking for a SEM Specialist, this remote position will report directly into the Sr. Digital Marketing Manager. The ideal candidate will have a proven track record in lead generation, in addition, the SEM Specialist will be responsible for the management of paid digital marketing campaigns, including paid search, display, and social advertising strategies. The ultimate candidate will take their experience with digital campaign strategy across multiple platforms to increase lead generation and new customer acquisition, driving growth for the company.

The SEM Specialist will have an in-depth working knowledge of both campaign analysis and optimization utilizing best practices across various networks including Google, Bing Ads, YouTube Ads, Facebook, and more. This position will report to the Senior Digital Marketing Manager, supporting paid search strategies to drive incremental growth across our digital landscape. You will work to manage budgets including spend forecasts; manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization.

Core Responsibilities:

• Support all digital lead generation efforts via SEM
• Create and manage ad campaigns on various platforms -- including Google, Bing, Facebook, and more
• Make monthly budget recommendations and maintain budgets
• Regularly review numbers and data, and make strategic bidding and budget adjustments based on performance goals
• Create and optimize high-converting landing pages to be used for paid campaigns
• Work within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Search Ads 360 and more
• Conduct frequent A/B testing of digital creative across web and social media platforms
• Display a general understanding of basic digital marketing KPIs to effectively monitor and analyze reports in Salesforce, Salesforce Marketing Cloud, Google Analytics, and Tableau

Additional Responsibilities include but not limited to:

• Basic knowledge and implementation of cutting-edge SEO tactics to improve organic web traffic and lead-flow through all company-owned WordPress sites
• Assist the digital marketing team in content creation, including: PPC ad copy, email creative, landing page content, short-form infographic videos, banner ads, etc.
• Assist internal marketing colleagues in maintaining all loan officer contact/licensing information displayed on public-facing third-party platforms
• Create new Salesforce campaigns and expertly communicate all related details to relevant team members
• Manage internal and external projects in Asana, assigning tasks to necessary team members, monitoring status, and providing updates to the Sr. Digital Marketing Manager
• Route all digital marketing content through the proper internal stakeholders and legal/compliance teams to receive approval before being published
• Upload and organize all final versions of digital marketing materials on SharePoint

Education / Experience:

• Bachelor's or master's degree in Marketing, Web Development, or a related field of study or equivalent work experience preferred
• 3+ years of broad and profound working experience and understanding in paid/organic search, and 3rd party promotions.
• 3+ experience with hands on experience managing search accounts and overseeing large budgets
• Proven record of owning campaign outcomes and optimizing for engagement and conversion metrics.
• Experience working with SEO and search marketing tools and platforms
• Ability to pull and analyze paid search reports, with limited direction, and identify trends/insights
• Proficient in Excel, PowerPoint, Google Ads and Bing Ads; bid management platform experience a plus
• Strong writing and editing skills. Ability to extract insights from large amounts of information. The ability in developing presentations and presenting your ideas.
• Salesforce experience a plus
• Google Ads Search Certification a plus

LBF is an EOE

Experience:

• Google Ads: 3 years (Preferred)

Work Location: Remote

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