L'Oréal USA

Hudson Yards, NYC

Senior Manager, Digital Content & SEO

This highly visible role will be responsible for spearheading the development and execution of a best in class integrated digital content strategy, with a focus on site content optimization/creation and SEO. The Manager, SEO & Content will work with their manager, along with multiple marketing stakeholders/ agencies/ global partners to help define strategic areas of opportunities, lead execution of content to improve site KPIs.

This position requires strong creative skills, an understanding of the beauty category, cross-group coordination, outstanding communication skills, excellent digital project management skills, creative problem solving/analytical skills and a highly organized, process-focused aptitude to manage multiple responsibilities and deliverables. Must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and a global team.

• The successful candidate will have a demonstrated track record of professional excellence, having managed best in class digital projects. Responsibilities include:
• Manage editorial agency and own overall content strategy for brand blog
• Assist in defining SEO strategy and road map, recognizing and acting on trends.
• Managing the ongoing updates and maintenance of SEO and site articles to improve organic traffic levels.
• Manage/oversee optimization (A/B Testing) of brand.com content including PDPs, CLPs, Homepage, and custom landing pages.
• Ongoing reporting of digital KPIs, reporting out to cross-functional and providing insights and analysis to support next steps.
• Work with global/agency counterparts to establish best practices

Qualifications:

• Candidate must have a proven track record in digital project management (including large-scale projects)
• Must have experience in creative or content development, working with either agency or designer and copywriter to produce content.
• A strong understanding of SEO, keyword research, and SEO tools and platforms (i.e. Brightedge)
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Analytical skills are a must (Google Analytics, Google Optimize)
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Must possess excellent creative, organizational, verbal and written communication skills

Education/Experience:

• BA / BS in Marketing, Communications, Business Management.
• Minimum 4-6 years in digital marketing or in a digital agency role (beauty experience a plus, but not required)
• Strong and proven interactive track record/performance. Proven expertise in key digital disciplines/platforms including brand website creative and technical development, user experience expertise, SEO, user-generated content, analytics
• Background/interest in cosmetics/beauty/fashion fields preferred

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.