Job description
HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and
Make Work Happy
!
We’re looking for an experienced Senior Manager of Demand Generation to join our team.
The Position
We are in search of an ambitious Senior Manager of Demand Generation to help us propel our marketing efforts. You will help build and scale our inbound channels including SEM, paid review sites, paid social, referrals, ABM engine, as well as industry-specific advertising opportunities. Collaborating closely with our VP of Marketing and Head of Sales, you will be a driving force in the execution of our go-to-market strategy. You will be responsible for campaign building, execution, and measurement/optimization of our inbound channels.
As a HappyCo manager, you will be expected to manage direct report(s) as future roles are filled and manage specialized third-party consultants, as necessary. You will also work closely with the Head of Sales to guide and optimize the efforts of the BDR team to generate leads and drive pipeline growth.
It’s an exciting time to join HappyCo as we enter the growth phase following our recent Series B funding. This position is remote and reports to the VP of Marketing.
Week by Week
During your first 1-2 weeks you will:
- Get to know our leadership, culture, and values
- Complete our HappyCo orientation and onboarding program
- Onboard with the Marketing and Sales teams and learn everyone’s roles and responsibilities
- Familiarize yourself with our systems and tools
- Read our favorite industry primers
- Attend your first Company Wide Meeting and Product Update Meetings (rotating bi-weekly)
- Attend weekly team meetings
During your first 3-12 weeks you will:
- Get acquainted with the different departments including Customer Success and Product/Design/Engineering
- Participate in weekly team meetings
- Work closely with BDR team to understand inbound workflows and identify opportunities for improvement
- Review a minimum of 3 Gong calls weekly to broaden understanding of customer needs
- Begin management of HappyCo’s paid demand generation channels
- Develop demand generation strategy and playbook to drive inbound leads with defined monthly goals to meet revenue targets
During your first 3-12 months you will:
- Create and influence pipeline and revenue through growth marketing
- Implement the demand generation function (as outlined in the strategy and playbook you’ll create in your first three months) and train necessary stakeholders
- Measure and track KPIs to assess performance, monitor budget, and suggest improvements
- Research and use industry trends and competitive analysis to inform marketing strategy and tactics
- Partner with cross-functional teams to improve funnel efficiency and drive performance improvements
- Be a T-shaped marketer. Leverage your multifaceted experience to push projects forward where needed. Guide the team towards achieving overarching marketing goals outside of your direct domain.
What you could expect day-to-day:
- Ongoing demand gen initiatives to advance awareness, drive pipeline and win revenue
- Consistent measurement of channel tests and demand generation campaigns to determine when adjustments are necessary
- Constant learning of multifamily industry, competitive landscape, and prospect/customer needs
- Cross-functional communication via Slack, Asana and email
- Weekly meetings with the Marketing team and 1:1 meetings with key stakeholders
- Occasional pivots based on customer demands, prospect opportunities and/or company needs
What we think you need to be successful:
- 5-7 years of marketing experience with proven expertise in creating and executing a demand generation strategy, preferably in a high growth B2B SaaS/Tech environment
- Experience with hiring and building a team and a passion for developing future marketing leaders
- Your first thought is "What is the actual goal of this campaign?" and make sure all initiatives are properly tied to an objective
- Experience with the following or similar platforms: Google Adwords, Terminus, LinkedIn Ads, Facebook Ads, Google Analytics, Asana
- Data-driven, highly motivated individual who is able to apply sound judgment in new or ambiguous situations and maintain composure in high-pressure or time-sensitive situations
- Team player who works cross-functionally with respect, efficiency and effectiveness
- Ability to thrive in a fast-paced environment across multiple time zones (US and AUS) that requires effective asynchronous communication
Preferred Qualifications & Skills:
- Have a strong understanding of foundational marketing principles and can translate those across multiple mediums
- Have experience with paid review sites like G2 or Gartner Digital Markets
- Have exceptional impact and ROI tracking skills, with the ability to prove what is (or isn’t) working
- Have experience with product-led growth initiatives
- Have experience with appropriate SaaS tools (Salesforce, Pardot, Outreach, Gong, Unbounce, Google Tag Manager, Asana, etc.)
- Have a post-secondary education
Keys to optimum happiness at HappyCo
- Pushing forward in ambiguity while striving for clarity
- Prioritizing for sustained impact vs helping in the moment
- Empowering teams instead of enforcing standards
- Leveraging technology to serve humanity in a way that is accessible to all
- Be a proactive contributor to sales and marketing team culture, with a strong growth mindset
- Experience and understanding of early-stage scaleups and the challenges they face
- Experience within the multifamily residential property industry
- Previous marketing experience in an Enterprise B2B SaaS context where you've tackled complex workflows and systems
Find out more about our Employee Benefits on our careers page.
#LI-Remote
#LI-DNI
About HappyCo
Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has 2.7M units on its platform and has captured more than 270 million photos. We’re everyday people with a shared purpose — improving people’s lives. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we’re turning our passions into happier communities! When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. When property people are happy, we’re happy. That’s why we’re HappyCo. Learn more about our Product Vision here!
Our HappyCo Culture
HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that lets us do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our Glassdoor page and our careers page!
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
A note to Recruitment Agencies: Please don’t reach out to us about our roles - we’ve got it covered. We don’t accept unsolicited agency resumes and HappyCo is not responsible for any fees related to unsolicited resumes.
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