Job description
We are looking for an experienced Product Marketing leader to join the growing team at Yelp for Restaurants. Yelp for Restaurants is an internal SaaS marketplace startup that helps local and mid-market restaurants meet, greet, and seat the millions of diners booking tables online. You’ll work closely with the leadership team at Yelp for Restaurants to shape brand narratives, product positioning, pricing, and go-to-market strategies that accelerate Yelp’s restaurant evolution from an incredible online Ads program to an additional suite of operational SaaS tools. You will lead a small team tasked with driving adoption of the tools and technology Yelp for Restaurants is providing for restaurant owners to meet the evolving demands of the hospitality industry.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.
This is a full time role located in the United States.
Where you come in:
- You will lead and mentor a small team of product marketers who partner with product, marketing, sales, and CS to drive adoption of Yelp Guest Manager.
- You will work with the Yelp for Restaurant leadership team to shape narratives and customer strategies, including audience definition, willingness to pay, end-to-end product positioning, and comms architecture.
- You will equip the product team with customer insights to deliver the right products and experiences for restaurants and diners.
- You will equip sales teams to use the best messaging to both close pitches and earn loyalty.
- You will oversee effective GTM plans and growth strategies including pricing and packaging models that maximize value capture.
- You will partner closely with sales leadership to develop content that empowers the sales team to close deals more effectively, elevate both perceived and contract value.
- You will partner with channel marketing, brand, PR and partner teams to produce best-in-class communications to support product launches and customer acquisition programs.
- You will own GTM strategies for new features, integrations, and product opportunities. Not just announcements, but ingraining new features and products into the way sellers sell and marketers market.
What it takes to succeed:
- You have experience leading and mentoring a small team.
- You have a strong leadership presence and experience influencing PM, CS and Sales.
- You have demonstrated experience developing successful multi-product packaging and pricing strategies. Even more specifically, you have experience building SaaS pricing strategies for both SMB and mid-market audiences.
- You are highly collaborative and able to unite diverse sets of teams to execute integrated plans seamlessly.
- You have 7+ years of work experience with at least 5 years experience in Product Marketing roles.
- You have experience working on tech solutions targeting the SMB segment, bonus if that experience is in the restaurant industry.
What you'll get:
- Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 7 paid wellness days, 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness reimbursement
- Health Savings, Flexible Spending and Dependent Care accounts
- 401(k) retirement savings plan with employer match
- Employee stock purchase plan
- Compensation range is $135,000 - $202,000 annually. You may also be offered Restricted Stock Units and benefits.
#LI-REMOTE
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco).
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
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