Job description
Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).
We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.
We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.
We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.
As Senior Vice President, Director, Analytics, you’ll drive the charge for innovation, coordinating with cross-capability leadership to allocate and implement programs. You’ll be an industry leader, working with partners and vendors to bring the best innovation to life for both Collective and our clients.
Day-to-day, your role includes:
- Strengthening client relationships by serving as a key thought leader, aligning marketing strategy with a client’s broader business goals and objectives
- Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done
- Demonstrating expertise in responding to client media and enterprise-wide business needs including performance analytics, strategic budgeting decisions, competitive assessments and business-case analyses
- Building upon a foundation of needs and
- Collaborating across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning and Project Management teams
- Establishing partnerships with emerging technology and data providers through an innovation initiative
- Providing methodological support, coaching, training and advice to Analytics staff on multiple levels across multiple client and internal assignments
- Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts
We’re looking for strong, impactful work experience, which typically includes:
- 15 or more years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
- Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG and financial
- A strong knowledge of integrated marketing and CRM disciplines
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: We need someone who’s articulate, engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Additional Information
All your information will be kept confidential according to EEO guidelines.
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