Job description

Overview:
SEO enthusiast with a demonstrated track record of developing SEO programs that drive measurable audience growth and user engagement across multiple channels while contributing to wider marketing efforts. A competitive and collaborative spirit should drive you to consistently come up with strategies to increase product awareness and outrank competitors.

Responsibilities:
Develop and execute on-page B2C optimization strategies that increase the Your AAA Network's search engine results rankings; increase prevalence of branded and unbranded terms in Google with a concentration on the first three results on page one.

Develop and execute on-page B2C optimization strategies that increase the Your AAA Network's search engine results rankings; increase prevalence of branded and unbranded terms in Google with a concentration on the first three results on page one.

Monitor daily performance metrics to understand SEO strategy performance; create and maintain dashboards.

Efficiently communicate with internal teams to align goals, report on performance, and recommend/implement holistic data-driven SEO improvements.

Regularly identify opportunities, both evergreen and timely, based on trends and world happenings.

Desire to understand/learn off-page and technical SEO tactics.

Distill complex concepts and recommendations into clear and actionable instructions how to outrank competitors.

Conduct keyword research and competitive analysis to uncover opportunities for both content-led and product-led SEO strategies.

Qualifications:
Education/Licenses/Certifications:
Bachelors degree required, Marketing or related field; or 6-8 years of additional relevant experience

Experience:
3+ years SEO experience

AAA Northeast is driven by the diverse talents, skills, passions and expertise of our team. We’re continuously expanding and redefining our innovative products and services to create the best experiences for our members. As we continue to grow, our mission remains the same: helping and serving is a way of life. It’s why we’ve earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.

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