AN ACTIVE OUTDOOR LIFESTYLE BRAND

We know from experience that the effects of an active life spent outdoors are profound and can be both the springboard and the foundation to a greater and lasting sense of well-being. We believe to be well; you have to get outside.

We believe in Nature’s power to better Humanity and in humanity’s responsibility to do better by nature.

Whether it’s going for a hike at sunrise or taking a walk at sunset, practicing yoga at the beach or building a campfire after a day of surf. Looking out from a rock you’ve just climbed, or just looking up whenever you’re outside. We believe the most important step you take on your journey to well-being is the one that takes you beyond your doorstep.

We’ve used these moments to design our products and packaging, incorporating innovative and sustainable practices in everything we do, to lessen our impact on the planet.

ABOUT THE POSITION

prAna is seeking a Social Media and Partner Marketing Manager to develop and direct the overall strategy, planning, management and execution of social and content across all social media channels. We are looking for someone who is passionate about all things social, does not shy away from working at every level to get things done, and has proven success driving social strategy by tracking engagement, views, growth, and algorithms. This position reports to the Brand Marketing Director and works closely with the Creative, Marketing, Product teams as well as prAna partner programs to ensure all social content connects storytelling, commerce and brand.

HOW YOU’LL MAKE A DIFFERENCE

• Curates, schedules, and posts channel specific, engaging content across multiple channels.

• Tracks and reports on content engagement, highlight hits and misses to inform future content strategies.

• Maintains content calendar & plans proactively in time for bi-weekly creative review.

• Researches and identifies opportunities to leverage new platform tools that drive engagement and website traffic.

• Keeps finger on the pulse of social media including platform updates, emerging trends, and relevant consumer and behavioral insights.

• Responds to post comments, audience inquiries and direct messages in a timely manner, partnering with Customer Service to ensure high-priority needs are met and service levels are maintained.

• Acts as main point of contact for the prAna partner programs including Adventurers, Influencers and Ambassadors.

• Sources and cultivates Adventurer and Influencer relationships in alignment with the brand’s purpose building a user-generated content arsenal focused on increasing brand awareness.

• Ensures all partners are delivering on agreements, curating content and connecting to key social accounts in a timely manner.

• Tracks and reports on engagement metrics across influencer content.

• Coordinates Influencer and Adventurer campaigns through product ordering, content review, and reporting.

YOU ARE

• Able to multitask projects with high attention to detail

• Digital-savvy and stay up to date with digital technology and social media trends

• Organized with excellent written and verbal communication skills

YOU HAVE

• Bachelor’s degree in business, marketing, communications, or related field preferred

• 4+ years of experience with social media content creation and moderation

• Knowledge of Outdoor Industry – specifically Yoga, Climbing, Hiking and Surfing/SUP communities – preferred

• Knowledge and business proficiency with multiple social media channels

• Experience using social media management tools

• Basic knowledge of HTML and Photoshop/Illustrator highly preferred

• Proficiency with Microsoft Office Suite

To learn more about our hiring process during COVID-19, click here.

#LI-HS1

We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see we’re more than makers, we’re doers—yogis, climbers, and world travelers—and we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.