Social Media & Email Management Marketing Specialist
Job description
Ready to be a part of our growth? We are looking for talented people to join our team!
Social Media & Email Management Marketing Specialist
We are currently looking for an experienced and dynamic Social Media & Email Management Marketing Specialist to join our team. In this role, you'll have the opportunity for planning, implementing, and managing social media and email strategy. This includes direct management of our social media content, responses, scheduling, and analysis. Additionally, you will manage the development, publication, and performance analysis of our email content.
What you'll do:
- Manage social media and email content creation, platforms, and responses to consistently drive engagements and leads
- Manage relationship with agency(s) and vendors to ensure high ROI on social media and email investment
- Work closely with brand managers to develop social and email campaigns
- Track performance of post engagements and email campaigns and align to KPIs
- Develop quarterly roadmap for social media and email and execute against plan
- Evaluate new opportunities for content, technology, partnerships to continue to drive high engagement and performance
- Manage social media responses, identify potential issues within markets and present opportunities to effectively maintain goodwill with our franchisee audiences
- Present performance analysis, opportunities and go to market strategies with leadership
What you will bring:
- Degree in Marketing or related field preferred
- 3 years’ experience managing social media content and campaigns
- 3 years’ experience managing agency relationship and accountability for results
- Deep understanding of performance metrics for social media and email campaigns
- Proficiency in planning, coordinating, and executing multiple campaigns across multiple channels
- Experience with website analytics tools (e.g., Google Analytics)
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinking and problem-solving skills
- Tendency to be a solid team player
- Good time-management skills
- Great interpersonal and communication skills
Working Conditions:
Travel may be required, about 10%.
About ServiceMaster Brands
ServiceMaster Brands ® is a leading provider of residential and commercial cleaning and restoration services. Founded in 1929, the company is home to over 2,100 franchisees across 2,600+ locations serving over 1,000,000 homes and businesses in 2021. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and ten countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore ®, ServiceMaster Clean ®, Merry Maids ®, TWO MEN AND A TRUCK ®, Aftermath Services ®, AmeriSpec ®, and Furniture Medic ®.
While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic. From our franchisee experience to career development to our community, our values – We Serve, We Care, We Deliver, We Do - guide us.
Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career with a high energy.
ServiceMaster Brands is headquartered in Atlanta, Georgia.
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
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