Job description
Position: Social Media Manager, College EnrollmentReports to: Director, Marketing, College Enrollment
Department: Marketing, College Enrollment
Location: U.S. based remote
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*Who we are:*
Council on International Education and Exchange (CIEE) is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.
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*Why work with us:*
You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by upwards of 25%. Our top-tier benefits include premium healthcare insurance, annual Company contributions to your retirement fund (up to 5%), generous personal time off (including vacation, holidays, and floating Fridays) and the full-suite of insurance
You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in 26 countries. Additionally, we help international participants from over 130 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place
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*Who you are:*
A successful candidate will create and manage the production of CIEE Study Abroad creative materials and content across all social channels, increasing overall engagement and follower activity across all platforms. They will coordinate with internal departments – from Marketing and Admissions Advisors to CIEE sites worldwide – to maintain open channels of communication and a clear content/brand strategy. It is expected the Social Media Manager will participate in engagement with our followers and make strategic recommendations to enhance our overall organic social strategy. The Social Media Manager will work closely with the Content Marketing Manager and Campus Outreach Manager to ensure content and messaging is aligned with broader student and campus outreach goals. Finally, the Social Media Manager will develop and meet key OKRs and metrics to evaluate success and impact against student enrollment goals.
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*What you’ll do:*
- Develop and implement the Study Abroad social media editorial calendar
- Maintain social media guidelines and best practices handbook based on brand standards
- Develop the tone of voice for content tailored to the mission and purpose of CIEE
- Stay aware of and respond to relevant trends in the marketplace
- Support analytics-driven social media campaigns and implement social data/metrics, insights, and best practices across key CIEE campuses
- Assist in other areas of marketing and business development related to social media
- Create graphics for use on social media
- Respond to inquiries on social media platforms
- Measure and analyze related topics and hashtags to drive future marketing campaigns
- Meet or exceed established social media account growth goals
- Understand legal rights and clearances for User Generated Content including photo/video content and usage agreements
- Help identify and brief external partners such as editors, videographers, photographers, and producers
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*What you’ll bring:*
- Readiness to grow and develop yourself, our client group, and our Company
- Bachelor's degree or international equivalent required
- A minimum of 1 year of experience with a proven track record of social media account management and sustained growth in engagement
- Experience with Instagram and TikTok required
- Strong eye for social aesthetics and a keen sense of creativity, entrepreneurial spirit, and customer service
- Demonstrable writing experience with catchy, witty and pithy communication
- Familiarity with social media management tools such as Hootsuite, Sprout Social or other similar tools
- Familiarity with the Adobe Creative Suite (InDesign, Photoshop, etc.) and/or Canva with good taste for aesthetics
- Able to manage to deadlines and meet urgency when needed
- Open to feedback and able to quickly pivot or change tactics
- Basic video creation, production, and/or editing a plus
- Study Abroad or international travel experience preferred
- Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion and Problem Solving) and culture
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*Diversity Matters:*
CIEE believes that diversity matters and those professionals with diverse backgrounds provide diverse approaches and ideas to solving problems and finding ways to advance our mission to bring the world together. Candidates from underrepresented groups with diverse backgrounds and experiences are strongly encouraged to apply.
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_Due to federal regulations, a background check will be conducted as a condition of employment._
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_As a condition of employment with CIEE, all new employees must comply with our COVID-19 Vaccination Policy which requires proof of full vaccination status, subject to any local laws or restrictions._
Job Type: Full-time
Application Question(s):
- What are your salary expectations?
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