Social Media Strategist - Part-Time 10 Hours a Week

About Alaffia & Our Mission

The U.S. healthcare system suffers from over $300B in improper payments each year due to fraud, waste, abuse, and processing errors. We’re on a mission to change that. We’ve assembled a team of experienced technologists and industry-leading healthcare domain experts to best prevent inaccurate payments. The Alaffia team has alumni ranging from Amazon, Goldman Sachs, the Centers for Medicare and Medicaid Services, and other leading healthcare and financial institutions. We’re also backed by industry-leading venture capital firms!

If you want to make a major impact at the core of U.S. healthcare by implementing the latest in cutting-edge technologies, then we’d like to meet you.

Our Culture

At Alaffia, we fundamentally believe that the whole is more valuable than the sum of its individual parts. Further to that point, we believe a diverse team of individuals with various backgrounds, ideologies, and types of training generates the most value. Our people are entrepreneurial by nature, problem solvers, and passionate about what they do — both inside and outside the office.

About the Role & What You’ll Be Doing

Alaffia Health works closely with Payers, Third Party Administrators (TPAs) and Self-funded Employers to help identify fraud, waste, and abuse due to improper payments. We are looking for a Social Media Strategist that will be responsible for planning, developing and implementing Alaffia’s overall social media strategy in order to support and improve our online presence and digital marketing efforts.

In this position, you will be expected to learn the ins-and-outs of our organization and focus on building and managing a weekly social editorial calendar for social media channels that drive engagement. Ultimately, you will play a crucial role in defining Alaffia’s brand to the public.

Your Responsibilities

• Strategize and execute social media marketing campaigns, both paid and organic

• Create content, regular updates, monitor, and moderate social media accounts (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok etc.),

• Develop and execute paid social campaigns for events, conferences, and other public coverage

• Execute a comprehensive social media strategy to increase visibility of Alaffia Health ensuring a clear and consistent voice and brand

• Research and analyze best practices and tools for Social Media to track engagement, posting times, hashtag enrichment, SEO, etc. and then utilize social media tools and analytics to measure and report on engagement numbers

• Remain current on social media trends to ensure content is consistently fresh, on trend, and catchy enough to boost engagement and interaction

• Curate, create, and schedule content, including a diverse range of copy, graphics, videos, reels, and images that follow a consisten brand

• Monitor, moderate, and responde to follower comments

• Research and network with potential high profile industry influencers for collaborations

• Build strategies to help boost followers and bolster engagement/interaction with published content

Preferred Prior Experience:

• Bachelor’s degree required; Studies in Marketing, Communications or related – area preferred

• Minimum 2+ years of proven work experience as a Social media strategist or Social media manager

• Excellent written and verbal communication skills with familiarity with web design and publishing

• Hands on experience using social media for brand awareness

• Understanding of SEO and web traffic metrics and how to apply these

• Ability to identify target audience preferences and produce content to meet these preferences

• Excellent written and verbal communication and multitasking skills

• Knowledgeable about web traffic metrics, instagram and other social media algorithms that boost and impact engagement

Location

New York, NY (preferred) or Remote