Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

The DTC Merchandising Manager is responsible for optimizing our onsite experience at Cricut.com to drive business growth by guiding their direct team and the cross-functional teams to create fast, easy and meaningful shopping experiences for our consumer that improve overall revenue and margin performance.

Responsibilities include:

• Execution of online merchandising strategies, with the goal of optimizing the customer experience to increase sales, improves conversion rates, and decrease bounce rates.

• Ensuring that site content is correctly prioritized, optimized, and refreshed to create clear, accurate, and effective customer shopping experiences.

• Successful execution and implementation of seasonal campaigns into the customer journey and through site merchandising.

• Site Optimization efforts and experimentation including testing and creative optimization

• Weekly and monthly reporting and analysis of operating and financial performance

• Lead strategic projects to help drive overall site performance

• Product selling support motions based on data-driven analysis

• Cross functional team partnership with multiple stakeholders

• Expert use of data to make optimal decisions and recommendations for website content. Comfortable working with large data sets to find key insights and interpret data into visual presentations.

• Strong project management over a variety of tasks with varying deadlines and priorities. Knows how to manage time and get things done in a fast-paced atmosphere.

• Creation, curation, and optimization of customer journeys to maximize learning and buying for our customers.

• 
  Bachelor’s Degree in Marketing, Advertising or other related field preferred

• 3+ years experience in retail, ecommerce, marketing or business-related roles OR 3+ years of experience executing online customer experiences or other relevant customer experience background.

• Experience leveraging Salesforce Commerce Cloud.

• Passion for personalization, data-driven marketing and building programs that drive incremental results.

• Great organizational skills, attention to detail, and ability to execute flawlessly.

• Strong ability to work across a variety of tasks with varying deadlines and priorities. Knows how to manage time and get things done in a fast-paced atmosphere.

• Analytical and problem-solving skills, and strong attention to detail.

• Ability to work effectively within a team in a fast paced, with a growth mindset.

• Ability to organize and prioritize multiple projects and deadlines with minimal oversight.

• Excellent analytical and quantitative skills.

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.