Sr. Manager Integrated Campaigns & Demand

Full Time
Santa Clara, CA
Posted
Job description
Company Description


Our Mission

At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life.

We envision a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We secure our 85,000+ customers through industry-leading threat research and intelligence, a complete portfolio of best-in-class product innovation, plus expert services to help organizations at every step of their transformation journey.

We are the world’s security leader, a company built on the foundation of challenging and disrupting the way things are done, innovating ahead of threats, and redefining what it means to be “secure”.

We’re looking for innovators and risk takers who are as committed to shaping the future of cybersecurity as we are. Are you up for it?


Job Description


As the Sr Manager of Integrated Marketing and Demand for Cortex, you will lead a high-performing team responsible for creating and shepherding integrated campaigns across our target audiences. Our ideal candidate is a player, coach and full-stack marketer with expertise in campaign orchestration, enablement, and demand generation. The candidate will have had a successful track record of successful full journey campaigns leveraging historical data and research to develop and optimize campaigns.

This role is a great opportunity for a highly motivated leader who has a passion for building within a hyperscale environment and thrives on executing targeted integrated marketing campaigns across various personas.

Your Impact

  • Work closely with marketing leadership, growth, regional theaters, events, and shared service teams to develop world class, scalable global programs and campaigns.

  • Lead design, strategy, and execution of integrated marketing campaigns working collaboratively across the business to drive marketing qualified leads and accounts

  • Lead and build upon a world-class enterprise team of integrated marketing managers consistently hiring A-players and enabling internal career development

  • Strategically apply a persona and buyer journey-based approach in campaign planning and paid media strategy.

  • Communicate campaign strategy and plans effectively with key stakeholders, including field marketing, marketing organization, BDRs, sales and leadership teams.

  • Provide input to diversify and strengthen the paid media program to maximize our conversion rate and pipeline impact.

  • Track campaign performance metrics closely by channel, persona, content, use case, program vendor.

  • Develop both ongoing and summarized reporting for all campaigns that show both the impact, as well as opportunities for improvement in the future,

  • Partner with field marketing to launch an ABM strategy that leverages one-to-one and one-to-few tactics, both digital and tactile, to target the top target accounts


Qualifications


Your Experience

  • Preferred Experience: 10+ years of experience in marketing roles focused on B2B demand gen, ABM, and executing full lifecycle integrated campaigns

  • Leadership: 4+ years of experience in marketing leadership roles, defining strategies, building teams and programs, launching integrated campaigns, and being accountable to pipeline metrics

  • Knowledge in the security industry

  • Attention to detail: Does not let important details slip through the cracks or derail a project

  • Written Communication: Ability to translate a messaging hierarchy into an annual content plan and integrated campaign plan

  • Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.

  • Experience working with cross-functional global teams

  • Experience with the creation of process documents and flow diagrams

  • Experience driving data integrity initiatives related to business processes

  • Innovative thinker and desire to help build out new functionalities and be a pioneer within the industry

  • Comfortable making business recommendations and influencing stakeholders


Additional Information


Your Team

Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.

We are disruptors; we challenge entrenched beliefs and look to the future of what’s possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale? How do we fuel our culture of learning, experimentation, trust, and continuous improvement? And how do we show up and collaborate with one another every day in ways that invite us to do our best work?

Disruption is at the core of FLEXWORK, our approach to how we work. We’re changing its nature from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. We firmly believe that diversity strengthens our ideas and the way we work. It’s simple: we can’t accomplish our mission without diverse teams innovating together, and for that we need you to be your true, whole self at work.

Our Commitment

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Covid-19 Vaccination Information for Palo Alto Networks Jobs

  • Vaccine requirements and disclosure obligations vary by country.
  • Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
    • The job requires accessing a company worksite
    • The job requires in-person customer contact and the customer has implemented such requirements
    • You choose to access a Palo Alto Networks worksite
  • If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

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