Subscriptions Program Manager

Brady Corporation Overview

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,170 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet atwww.bradycorp.com.

Position Reports To

Director of Research and Product Development

Position Summary

Manages projects and processes to support a portfolio of subscription-based products from planning to discontinuation, including development projects, value enhancements, launch activities, subscriber engagement, and lifecycle management. Subscription products include any time-based product offering that features warranties, guarantees, automatic product replacements, newsletters, or additional free content. This individual must be able to readily adapt to a fast-paced, transactional sales model and a rapidly changing regulatory environment.

Required Experience

Bachelor's Degree in an applicable field of education (marketing, communications, business administration) preferredor 2+ years of experience working in market research, product management, or product development or 3 or more years of experience working in a similar content marketing company with similar subscription-based products.

Essential Duties and Responsibilities

• Develops and refines processes to ensure proper execution of downstream subscription fulfillment (print & digital).
• Meets regularly with the operations team to coordinate subscription fulfillment and related production activities.
• Reviews and approves changes to product content/artwork impacting our subscriptions.
• Generates fulfillment lists at least monthly using subscription management software.
• Schedules subscriber emails to deliver posting revisions and other exclusive content in digital format.
• Supervises a small team of 2 or more research admin employees who contribute directly to existing subscription programs.
• Manages assigned new subscription development projects, coordinating contributions from internal and external resources.
• Coordinates a team-based process for monitoring government agencies for updates to legally required posters & notices.
• Conducts primary market research via regular customer site visits, interviews, and surveys.
• Generates, collects, and documents ideas for new subscription products and new features for existing products.
• Ensures proper documentation of all product updates, government agency research, and subscription fulfillment activities.
• Coordinates the execution of go-to-market activities on subscription products, including initial testing and launch.
• Monitors and evaluates competitor products.
• Organizes cross-functional teams for various planning and brainstorming activities.
• Forecasts sales of new and existing subscription products.
• Sets product pricing to meet revenue goals.
• Creates and/or maintains sales support documents.
• Provides support to marketing personnel on all advertising activities for subscription-based products.

Required Knowledge, Skills and Abilities

• Excellent verbal and written communication skills
• Ability to effectively lead cross-functional team meetings
• Basic understanding of laws and regulations that apply to the workplace
• Ability to create, organize, and maintain product-related documents
• Project planning and execution
• Superlative market research skills
• Experience serving targeted market segments (SMBs, HR Managers, etc)

Benefits

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life insurance
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and Holiday pay