Job description
Overview:
We have an immediate need for an integrated PR leader to join our North Carolina Consumer Group, a brand marketing hub for the firm. This position, which allows for partial remote work, provides the opportunity to concept integrated creative programs for beloved retail and lifestyle brands, overseeing planning, ideation, high profile national media relations strategy, executive communications and the client relationship for a multi-office North American client.
In addition to FleishmanHillard’s ambition to be the world’s most inclusive agency, in all of our work we aspire to be forces of cultural change, using creativity to give voice to new audiences, reshape what stories break through and help brands meaningfully differentiate. This individual will also work on purpose-based campaigns that creatively help clients deliver equity and inclusivity, in addition to supporting our own internal FH 4 Inclusion initiatives.
FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives. We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals. Responsibilities:
FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business.
About Omnicom Public Relations Group
Public Relations has fast become the cornerstone of the executive marketing mix for its ability to shape culture, transform a business and pull people in. FleishmanHillard’s Consumer Group harnesses the collective power of public relations to produce business-changing creative ideas, magnetic stories and award-winning communications for Fortune-ranked clients.
We have an immediate need for an integrated PR leader to join our North Carolina Consumer Group, a brand marketing hub for the firm. This position, which allows for partial remote work, provides the opportunity to concept integrated creative programs for beloved retail and lifestyle brands, overseeing planning, ideation, high profile national media relations strategy, executive communications and the client relationship for a multi-office North American client.
In addition to FleishmanHillard’s ambition to be the world’s most inclusive agency, in all of our work we aspire to be forces of cultural change, using creativity to give voice to new audiences, reshape what stories break through and help brands meaningfully differentiate. This individual will also work on purpose-based campaigns that creatively help clients deliver equity and inclusivity, in addition to supporting our own internal FH 4 Inclusion initiatives.
FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives. We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.
- Run integrated agency teams in developing earned-first creative brand marketing programs to inspire work that is impossible to ignore.
- Serve as day-to-day client contact for consumer accounts, including managing program implementation, teams, timelines, deliverables and budgets.
- Oversee top-tier national media relations programs; maintain strong media relationships, pitch sophisticated ideas, and be responsible for developing creative written materials that deeply understand our clients’ business.
- Develop and edit high quality & creative written materials, including messaging, recommendation, planning documents and executive communications.
- Review/assess industry trends to identify opportunities to inject clients into current news cycles; drive story idea development.
- Oversee activation of product launches and media programs, integrating with creative, social, content, entertainment teams to implement.
- Foster strategic thinking within the team and consistently drive the team toward the highest possible caliber deliverables.
- Manage and mentor junior consumer team members toward personal and professional growth.
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Cultivate diverse teams and contribute to an inclusive working and learning environment.
- 8-10 years of experience driving award-winning consumer brand marketing programs for consumer and retail brands.
- Proactive drive to own the process in developing and presenting unique programs rooted in a clear idea and insight, demonstrating in-depth knowledge of client's business and its consumer/audience.
- Mercilessly strategic thinker, with an ability to lead the development of programs that are distinctive, relevant, creative, and measurable.
- Acute understanding of the advertising and public relations worlds and the unique opportunities achievable through earned-first ideas.
- Outstanding writer with passion for journalism, copywriting, message architecture and compelling storytelling.
- Track record of solving complex brand challenges; strong balance of traditional, innovative, experimental and digital/social experience; proven ability to uncover new, relevant and effective approaches to consumer brand marketing.
- Ability to lead internal planning meetings and brainstorm sessions; exercise excellent judgment with the ability to think 'outside of the box.’
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We’re also more motivated by what we can give than what we receive, and in our 70th year we’ve initiated a worldwide service commitment to support social inclusion in the communities in which we work and live. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at http://www.fleishmanhillard.com/.
FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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