Job description
Job Location:
Corporate Indianapolis
PRIMARY PURPOSE:
The Vice President of Loyalty Programs is responsible for the strategic oversight, marketing and enhancement of Simon’s loyalty programs. This position reports directly to the Chief Marketing Officer.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
- Oversee the development, execution, growth and marketing of Simon’s loyalty programs.
- Guide and collaborate with creative departments, including brand management and creative services, to develop all marketing materials for loyalty programs.
- Develop and executive strategic initiatives to engage and increase our member base.
- Build mutually beneficial long-term relationships with consumers.
- Plan, develop and execute events and promotions to drive new enrollments into our loyalty programs across all centers.
- Partner with third parties to enhance the member value proposition.
- Develop analytic capabilities to create measurable insights and data to track the success of the programs.
- Partner with internal departments to create training materials that empower field staff to drive enrollments at a local level.
- Manage budget and P&L for all loyalty programs.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
MINIMUM QUALIFICATIONS:
- Blend of strategic, business, communication, creative, marketing, technical and project management skills
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years’ experience in loyalty programs, with demonstrated success in member acquisition and engagement
- Retail experience a plus
- Demonstrated excellence in writing, proofreading and editing
- Outstanding communication, presentation, leadership skills and executive presence with ability to manage expectations at all levels of the organization
- Critical thinker and problem-solving skills
- Results-oriented, ability to manage high volume workload under strict deadlines
- Sense of ownership and pride in your performance and its impact on company’s success
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