Job description
Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).
We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.
We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.
We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.
The VP, Strategy Director leads & manages the strategy and planning process for assigned clients, while assisting in implementing strategic initiatives & constructs across the Groupe and as part of new business efforts. The VP, Director is a leader who contributes to marketing and media strategy, builds solid relationships with clients and internal partners across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives- Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
- Elevate & provide strategic thinking across a portfolio of brands + running projects. You are an owner vs. an advisor.
- Guide and support internal teams in the application & positioning of strategic constructs & products
- Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
- Clear, data storyteller and problem solver. Can identify meaningful, singular, useable insights/tensions.
- Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
- Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
7+ years of experience in media planning/strategy with progressive levels of responsibility- 3+ years of previous management experience
- Proven track record of strategic leadership & oversight
- Pitch experience with proven track record
- Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Excellent leadership ability to drive team to deliver results
Additional Information
All your information will be kept confidential according to EEO guidelines.
22-4563
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