Feel Good Careers @ Sabra Dipping Company

Founded in 1986 in Queens, New York, Sabra Dipping Company is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include a variety of flavors of hummus and guacamole. Our people are driven by our purpose to unite and delight the world around planet positive food and are committed to supporting individuals ‘being at their best’ by bringing fresh ideas to the table and turning their passion for food into results that matter.

Dip Into This Role:

The VP marketing will play a critical role in reigniting growth for Sabra to create a billion-dollar fresh food company that unites and delights the world around planet positive food.

This person will be responsible for overseeing the planning, development and execution of Sabra’s marketing and innovation program. They will play a vital role in leading the marketing team to define the heart and soul of the Sabra Brand, bringing it to life and engaging people to make Sabra a loved part of their daily diet through compelling creative campaigns and by building a strong marketing eco-system that builds awareness, consideration, conversion and active engagement. In collaboration with our head of product development, this person will ensure we constantly strive to deliver a competitive advantage in our product and to develop and bring to market a compelling innovation pipeline that expands Sabra’s footprint and role in people’s daily diet.

The VP Marketing will be a key member of the Executive team guiding company strategy and execution as well as overseeing our global marketing efforts, ensuring we have strong consistent brand positioning, marketing and expansion programs around the world.

Key Responsibilities:

Leadership

• Builds, develops, empowers a strong marketing, analytics, consumer experience & innovation team.
• Key contributor and thought leader on the Sabra|Obela executive team guiding strategy, business leadership, investment plan and overall company leadership.

Brand Equity & Product Pipeline

• Leads the creation of architecture / platforms and manage overall performance of the Brand through Marketing Leadership Team encompassing Brand Marketing, Consumer Experience, Data Analytics & Business Intelligence and innovation/renovation in collaboration with the head of product development
• Serves as the primary brand owner and brand ambassador charged with defining and building line extensions, innovation, and partner collaborations.

Brand strategy and execution

• Leads brand strategy, positioning, packaging design/ refresh, in-store visibility and building our path to permanent residency in every fridge as well as defining our multi-year innovation pipeline.
• Oversees the planning and day-to-day operations of the brand
• Oversees consumer and shopper research, driving analysis to action

Data Analytics, Insights and Category management

• Leads creation of strong data analytics team that informs brand strategy and customer, category development.
• Identifies key drivers of Marketing ROI, builds analytics that inform marketing investment – which tools and how much to invest for delivering profitable growth.

Creative content, Consumer Experience

• Oversees the development of creative content (includes digital and interactive content) to engage consumers with an experience that deepens relationships.
• Builds the marketing ecosystem and infuses it with content needed to build awareness, conversion and deep on going engagement – in close coordination with the digital commerce team.
• Building influencer relationships and any events/sponsorship programs
• Manages creative agency, media agency and key partner selection, relationships
• Ensure strong and efficient media plans

Public relations

• Oversees and approves brand-specific public relations activities
• Participates in high-profile public relations activities

Governance

• Oversees annual integrated business planning including budgeting and revenue plans.
• Works in close collaboration with Finance and Sales on S&OP planning.
• Oversees the development and delivery the marketing budget and investment cases.
• Oversees performance measurement of brand, competitor and category, adjusting programing as needed to deliver/over deliver business results.
• Sets, aligns and engages organization around our OKRs (objectives and key results) annually to drive our strategic pillars

Key Competencies Demonstrated

• Strong leadership skills with a broad range of stakeholders and management of these stakeholders from a consumer, channel and business perspective.
• An action-oriented leader capable of moving from strategy to action planning to execution with agility to adjust to deliver results
• Commercial experience in building strong relationships with key customers, vendors and other partners
• Able to inspire great strategy, breakthrough creative and brilliant execution through agencies.
• Inspiring people leader and team builder
• Highly effective communicator – inspiring yet grounded.
• 15 years of work experience gained within various commercial and marketing functions
• Strong brand marketing experience (min 10 years)
• Digitally savvy
• Curious

Sabra has applied an anti-COVID mindset in alignment with our business imperative of keeping

employee safety and wellbeing first. All U.S.-based Sabra employees must provide proof of a fully

completed COVID-19 vaccination as a condition of employment. On or before the first day of

employment, new joiners must provide a copy of his/her COVID-19 vaccination record from the

dispensing doctor, clinic or pharmacy. Sabra will provide reasonable accommodation(s) in accordance

with federal, state, and local law.

We celebrate an inclusive environment and provide equal opportunity for development and

advancement. As an equal opportunity employer, all qualified applicants will receive consideration for

employment without regard to race, color, religion, gender, sexual orientation, gender identity,

national origin, age, disability, genetic information, marital status, amnesty, status as a covered

veteran or uniform service member, or any other protected characteristic under applicable federal,

state and/or local law.