Job description

The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
Member-owned and driven, the NMMA team manages an annual budget of $50M. As part of this work, NMMA runs the industrys consumer-facing Discover Boating initiative (DiscoverBoating.com), which has an annual campaign budget between $5-7M and attracts 4-5 million potential boat buyers to DiscoverBoating.com. Additionally, Discover Boating consumer boat shows attract 500K attendees to its 14 events each year, with an annual marketing and communications budget between $3-4M.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines, and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
NMMA is a frequent and influential collaborator with the leading business trade organizations focused on advancing recreation in America including the Outdoor Recreation Roundtable, Recreational Boating, and Fishing Foundation, American Sportfishing Association, Center for Sportfish Policy, and many others.
NMMA MISSION
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer
Our Promise to Members:

• Convene, unify, and expand the North American recreational boating market.
• Foster a favorable business environment for members.
• Cultivate a best-in-class boating experience for consumers.
• Encourage continuous improvement of recreational boating products.
• Champion industry information, learning, and knowledge.
• Ensure the health and success of NMMA and Discover Boating.

COMPANY SIZE AND LOCATION
NMMA has an office in Washington, D.C., and in Chicago, Illinois. Currently, the team is working remotely and some of us are hybrid. In addition to Washington, D.C., and Chicago, members of NMMAs team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. NMMA offers a flexible work environment, including remote work. The association currently employs 69 people:

We've got an inspiring story to tell, and a growing brand focused on improving the lives of millions of peopleall while getting them outdoors to enjoy the physical and emotional benefits of the boating lifestyle. You have the storytelling know-how to engage the recreational boating business community.
NMMA is one of the most financially sound trade associations in the global recreation industry. As a $45B industry sector, companies across recreational boating provide meaningful outdoor and leisure experiences for millions of Americans.
The recreational boating market is strong and growing. In 2020, the industry saw a near twenty-year record with 313,000 new boats sold. Looking ahead, as Americans continue seeking ways to spend quality time with family and friends, and experience a life well-lived on the water, we are estimating strong demand for recreational boating products in the years to come. The Discover Boating and NMMA brands play a leading role in building long-term demand and sustainability for the industry.
POSITION OVERVIEW:
Do you want to work in recreational boating? Join this fun industry and help spread the word about boating and life on the water. NMMA has a unique opportunity for a Senior Web and Marketing Analytics Manager.
This role is for someone who is heavily meticulous, an analytics lover, and a digital-first problem solver who can work in a fast-paced and collaborative environment. You are willing to work cross-functionally, be adaptable, and have excellent communication skills. This person is an analytical thinker with a passion for digging into the details and using results and data to drive decision-making.
The successful candidate will manage the NMMAs marketing analytics, reporting, emerging marketing technology, and paid search efforts.
At NMMA, we connect consumers with the recreational boating industry through our Discover Boating campaign and our Boat Shows. We also serve our members and industry audience through Government Relations, Business Intelligence, and Certification divisions. This role will help our marketing team
by monitoring key KPIs, analyzing results, and providing actionable next steps to improve performance.
The day-to-day activities are varied and involve collaboration with numerous internal stakeholder groups such as Web, PR, Communications, and Operations. This role will report to the VP of Marketing and be a member of the Marketing Team.

• Ability to pull, analyze, and report on data from Google Analytics, Google Tag Manager, Google Search Console, Data Studio, Google My Business, and SEMRush.
• Experience with setting up and monitoring UTM tracking parameters.
• Report on proprietary lead conversions for boat manufacturing members.
• Provide web analytics and SEO reporting on an as needed basis.
• Have expertise in managing and monitoring paid and organic search KPIs.
• Experience managing a budget is a plus.
• Strong technology/platform skills; able to learn new systems and processes quickly and effectively.
• Expertise in gathering data, interpreting results, providing actionable next steps, and presenting it affectively to stakeholders.
• Work collaboratively with the Web team to provide accurate reporting and offer suggestions to ensure healthy website infrastructure and performance.
• Manage data privacy and cookie compliance tools and vendor relationship.
• Set up and manage Google events and conversions.

REQUIREMENTS/CREDENTIALS:

• BA or BS Required
• 5-7 years of marketing analytics experience
• Experience with retail/event/association marketing preferred
• Proven excellent written and verbal communications skills
• Creative thinker and problem solver, not afraid to bring new ideas to the table
• Analytical and data-driven
• Adaptable and flexible
• Solid proficiency in Google Analytics (certifications preferred)
• Proven experience working on a high-touch consumer brand we are a consumer-first organization

COMPENSATION, BENEFITS, etc.**

• Market competitive compensation.
• Office/Remote Hybrid environment

As a member of this team, you will receive a competitive salary, full benefits, 401k, summer hours, and more! If you are an outstanding person with a solid background, we want you to join our crew!
EOE
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.

Job Type: Full-time

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