Job description
Caesars Sportsbook, the leading sports betting company in the country, is seeking an Art Director who is passionate about sports, is full of ideas, and can thrive in a start-up environment. The primary focus will be the ideation and design of compelling campaigns across all digital properties of Caesars Sportsbook. As a hands-on designer, you will bring a mix of marketing expertise and business understanding to the position, going one better for our brand and that of our valued customers. We’re looking a doer - taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.
What You Will Do:
- Ideate and design all digital production (web, digital marketing, social, media) and print for retail
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Will You Will Need:
- 6-8 years of related experience
- Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
- Understanding and experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Strong creative vision with an understanding of business objectives
- BA/BS degree in marketing or business
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
Other Minimum Qualifications:
- Ambition. Proactively seeks opportunities to learn & grow.
- Initiative. Acts and thinks beyond tasks to accomplish goals.
- Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
- Self-Awareness. Genuine understanding of personal strengths and weaknesses.
- Environmental Radar. Understands how to get things done and when to involve others in decisions.
- Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
- Problem finding . Routinely looks to improve services, processes, and strategies.
- Creativity . Takes advantage of difficult or unusual situations to develop unique approaches and useful
- Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
- Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
- Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
- Communication : Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
Essential Job Functions:
- Fast paced environment, multiple tasks to be handled under time constraint.
- Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
- Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
- Respond to visual and aural cues.
- Must have manual dexterity to operate all office equipment.
- Must be able to maneuver around office and property.
- Must be able to work independently.
- Must be able to lift and carry 10 pounds.
- Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino’s employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
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