About the Role:

This position will help fuel and accelerate the growth of UPshow by generating brand awareness and leads, which in the end convert into net new revenue.

You will be responsible for executing email marketing campaigns, organizing events, and supporting various digital marketing initiatives. You will work closely with the marketing and sales teams to engage, re-engage, inform, and activate leads. Our ideal candidate will be a well-rounded marketeer that can roll up their sleeves, partner with stakeholders and enable our teams to win.

What You’ll Do:

• Work closely with our Co-founder and Director of Marketing to accelerate marketing-sourced revenue and pipeline
• Help develop and support marketing campaigns that build awareness, drive predictable pipeline growth, and enable sales to win
• Email marketing
• Create and deploy email marketing campaigns
• Work with marketing and design team to create landing pages for various campaigns
• Work closely with Sales Operations to maintain and cleanse email contact database within marketing CRM and Salesforce
• Understand the lead flow processes and data flow between Hubspot and Salesforce
• Analyze email and marketing data to develop insights and make recommendations on areas for optimization
• Oversee social media accounts and assist in development of social media strategy
• Provide support for new digital marketing projects/initiatives as necessary
• Events
• Own planning and execution of events/tradeshows
• Build, manage and coordinate cross-departmentally the Corporate Marketing calendar to ensure that all events are documented and communicated to internal teams
• Responsible for managing budget tracking, payments, and vendor contracts
• Research and advocate events success and optimization best practices to continually improve impact and ROI.
• Collaborate with marketing, sales and business development teams on event promotion, follow-up, measurement and ROI
• Work closely with Sales and Business Development team to develop and execute Account Based Marketing campaigns for high value prospective clients

Qualifications

• 2+ years of experience managing a B2B email marketing program that leverages Hubspot or similar platforms
• 2+ years of experience working within a marketing CRM and automation environment
• 2+ years of experience segmenting, curating, and cleaning email contact databases
• Up-to-date with the latest trends and best practices in email marketing
• Excellent organizational skills and ability to handle multiple digital initiatives simultaneously
• Strong analytical skills, data-driven thinking and motivation to constantly find new ways to improve
• Strong attention to details, self-motivated with a strong work ethic
• Knowledge on latest digital marketing trends, best practices and innovations
• Analytical thinker able to generate reports on the performance of online marketing activities and make recommendations based on those results
• This is a hybrid position. We are in the office 3 days per month as an entire company.

About UPshow:

UPshow is one of the midwest’s fastest growing SaaS companies, achieving 75%+ revenue growth each of the last four years. UPshow’s current organization of approximately 60 people is forecasting even faster revenue growth over the next several years. UPshow serves some of the largest companies in the Hospitality, Fitness and Health Care industries. Examples include: Buffalo Wild Wings, Chick-fil-A, Kaiser Permante, Crunch Fitness, ATI Physical Therapy, Burger King and Sodexo.

UPshow, the leading in-venue entertainment and marketing platform, is the first and only provider of white-labeled, digital interactive networks for retail and hospitality brands to engage customers and employees directly from their mobile devices.

UPshow’s technology makes it simple for large brands to build and launch engaging and promotional experiences on thousands of in-venue TV screens creating a revolutionary in-venue network that drives customer and employee behaviors at the point of action.

UPshow gives our customers the ability to control what actually goes up on their screens by allowing them to program hyper-local, brand-relevant content such as sports, news, e-gaming, sports odds/betting, viral videos, pay-per-view content, RSS feeds, social media, and interactive games.

We help increase the number of new customers, the check size of their current customers, and the frequency in which customers come back and visit. With over 500 entertainment channels, UPshow is actively growing its content library with the most prolific rights owners.

UPshow’s cloud-based content management system gives our customers complete control on how they program the experiences and offers on these networks, including by day-part, by region, venue, and even down to the individual screen, all done remotely. UPshow’s customers can run fleets of A/B tests and use UPshow’s rich data & analytics capabilities to measure and optimize user behaviors. Retailers choose from available templates and content in UPshow’s library and create their own offers and marketing messages to display in harmony with entertaining content.

UPshow's customers include hospitality, fitness, entertainment, and healthcare venues such as Burger King, Buffalo Wild Wings, Anytime Fitness, Dave and Busters, Chick-fil-A, MD Now, UFC Gyms, Dunkin Donuts, Sky Zones, and ATI Physical among others. Its network spans more than 25,000 screens in venues around the world and is doubling in size every year.

As examples, Buffalo Wild Wings uses UPshow to operate their own BWW-branded “OT Channel”. Burger King uses UPshow to operate the BK-branded “KingBoard”. UPshow technology allows brands to create integrated TV-to-mobile activation experiences that drive new behaviors and commerce inside of their venues. The platform’s analytics display and measure the usage and ROI of all the content and interactive offers on these retailer-owned networks.

Through UPshow, retailers are learning that controlling their own networks in this way can be more valuable than using traditional linear TV or regular digital signage, by driving increased business results.

Benefits and Perks:

• Competitive Compensation
• Stock Options
• Medical, dental, vision, life, and short-term disability insurance
• Professional Development Programs
• Access to senior management and mentoring opportunities
• Employee Recognition Program
• Unlimited PTO
• Paid Parental Leave
• Mental Health and Recharge Days
• 401k Match
• Pre-tax Transportation
• Summer Fridays
• Employee Assistance Program
• Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives UPshow forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

UPshow is an equal opportunity workplace and an affirmative action employer.

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

Our Benefits

• Competitive Pay
• Comprehensive Health Plans
• Professional Development
• Unlimited PTO
• Hybrid Work Schedule
• 401k match
• Performance Bonuses