Job description

Overview:
Responsible for executing the annual and seasonal marketing plan for the customer loyalty and credit card programs across Ann Taylor & LOFT brands. Responsible for coordinating with internal and external partners to plan, calendarize and execute seasonal marketing campaigns, segmented digital offers, customer lifecycle triggers, loyalty and credit exclusive offers, activations, etc. Responsible for the internal brief development, campaign set-up (i.e., coupon requests, digital marketing placement/UX) and full end-to-end execution across all customer touchpoints (email, site, SMS, paid digital, social, and direct mail), creative routing, disclosure development and legal/partner approvals. Responsible for post campaign reporting set-up and socialization of learnings. Owns weekly program performance reporting for leadership as well as invoicing and expenditures for managed brand programs.

Responsibilities:
Marketing Planning
Maintain the Master Loyalty & Credit Marketing Calendar by brand.

Partner with internal stakeholders across all ANN Inc brands and all customer channels to plan and execute marketing campaigns and activations.

Partner with bank and loyalty vendors on key deliverables.

Communication
Schedule all routine meetings; Prepare agendas and distribute recaps.

Create and maintain departmental archives to house all program-related documentation, including calendars, analyses, and assets.

Manage the communication related to marketing activities, including updates and direction to key stakeholders in Divisional Marketing, Stores/Field, etc.

Collateral
Prepare creative briefs.

Compile production schedules for all assets.

Initiate the creative development process, per standard procedures per division.

Manage the routing process to ensure deadlines are met, secure department and bank approvals during job routing and reviews.

Coordinate with bank vendor regarding production, file pull, and mailing tasks.

Serve as the point of contact for all parties for issues related to program collateral.

Reporting
Partner with Analytics to prepare data and distribute weekly, monthly, and quarterly reporting related to managed programs, as needed.

Partner with IS, Marketing CRM teams and vendors to produce ad hoc reporting, as needed.

Financial/Budget
Maintain up-to-date tracking of actual and planned spend against budget for managed programs.

Enter Invoices, Purchase Requisitions, Purchase Orders and Goods Receipts, as needed.

Qualifications
College degree required, preferably in Marketing or a related field.

Minimum 3 years’ experience in Loyalty, Credit Marketing or a comparable role.

Expert Excel and PowerPoint skills.

Experience managing both projects and processes.

Excellent organization skills.

Clear, concise communicator – both verbal and written.

Confident and comfortable interacting with associates two levels above.

Takes initiative to improve tools and processes for increased efficiency or effectiveness.

Capable of handling fast pace.

The target salary for this role is $70,000 - $80,000.
Actual compensation within that range is influenced by a wide array of factors including, but not limited to, skill set, level of experience, and other job-related factors.

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