Our dental segment, HuFriedyGroup, enables dental professionals to reduce risk, improve efficiencies, drive compliance, and enhance patient and staff safety. At HuFriedyGroup, we are committed to helping dental professionals perfect their craft and deliver the highest level of care to each patient.

The primary focus for the Associate Product Manager position is to achieve and preferably exceed global revenue and profitability objectives for the dental operatory supplies and hand hygiene business. The position is a mixture of downstream and upstream marketing with balanced focus on (1) new product development and (2) initiatives centered on marketing & sales strategies and execution.

• Marketing Strategy Development, Execution & Program Management
  • Work closely with the commercial team and direct manager to increase product penetration / win rate through the development of tools and programs that provide a seamless approach to selling value
  • With the support of direct manager, collaboratively identify issues, opportunities and associated strategies within assigned procedural / product areas through frequent conversations and interactions with Customers, sales leadership and account managers
  • Support and participate in sales meetings, national & regional conferences and events
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.
  • Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
  • Commit to field travel (approximately 15% -25% travel predominantly NA travel, but some International travel may be required)
  
  
• Product or Category Leadership & Team Building
• With the assistance of direct manager, create and support short and long term product /procedural space planning process within assigned areas to achieve corporate goals
• Begin establishing the ability to win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
• 3. Procedural & Product Planning
• With guidance and support from direct manager, collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches
• Begin the process of identifying Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the OR /medical community –often related to product areas of focus
• Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
• Working closely with direct manager, understand approach to pricing strategy stewardship within assigned product categories
• Market Research & New Product Development
• Begin providing leadership in all phases of the Stage Gate process making sure to leverage direct manager
• Provide commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
• With guidance from direct manager, support cross-functional new product development teams with market objectives when completing documentation (i.e. PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions
• Using Clinical support and direct manager as mentors, participate in product testing with Customers to determine if product meets market needs
• Participate in planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
• Review industry publications and practices to ensure products meet Customer needs and industry guidelines
• Education:
• Bachelor's in Business or Marketing