Job Title:
Brand Manager
Location/s:
Towson MD USA - 701 E Joppa Rd Bg 100-300
Brand Manager - IRWIN® Tools (Remote)

Make Your Mark. Shape Your Future.
This is the career you've been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven, and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY® TOOLS, DEWALT®, CRAFTSMAN®, PORTER-CABLE®, BLACK+DECKER®, IRWIN®, and LENOX®. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.

The Job:

As a Brand Manager , you'll be part of the Tools & Outdoor Global Customer Experience IRWIN® brand team working as a virtual employee. Y ou'll be responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting product launch planning, product messaging, photography, video and collateral development, campaign management, retail merchandising, and sales promotion.

• Create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline)
• Develop media approaches and plans, working with both internal and external agencies
• Enroll and engage product and commercial partners and senior leadership to plans proposed
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
• Lead Rapid Experimentation to test & learn new marketing tactics and approaches
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions
• Work with Brand Franchise Leads in developing a quarterly review of brand activation results from previous quarter and Calendar / Marketing Overview for upcoming quarter

The Person:

• 3+ years of brand marketing experience
• Bachelor's degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance

The Details:

• Competitive salary
• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
  

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
  

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or any other protected characteristic.

We Don't Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You'll Also Get

Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.

Purpose-Driven Company:
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.