Client Engagement Analyst

New York, NY

The Client Engagement Analyst will work with our retail, eCommerce, and marketing teams to develop an understanding of our customers across all aspects of their experience with the brand. The CRM Analyst will support multi-channel customer marketing programs and provide insights, analysis, and recommendations that improve marketing effectiveness. They partner with headquarters and channel marketing teams to identify the proper campaign targets, set results expectations, pull customer lists, and orchestrate deployment activities, and report on all planned campaigns. This role will provide critical support in informing strategic marketing decisions and objectives, driving traffic, and generating sales while enhancing the customer and brand experience.

Responsibilities

• Assume reporting execution roles to support the needs of the e-commerce and retail organizations for marketing campaigns with aggregate and detailed results.
• Develop reporting dashboards and identify trends and/or issues within data sets and make recommendations to influence business decisions that grow the client database through client acquisition and retention strategies
• Analyze and report on data to effectively manage, refine and optimize consumer lifecycle journeys
• Evaluate the effectiveness of marketing actions (ROI, both short and long-term and deliver actionable insights.
• Work with cross-functional partners (eCommerce, Retail, Marketing) teams to develop analysis and reporting focused on performance metrics around the profitability of new and existing retail and e-Commerce customers.
• Develop and refine response analysis reporting for all marketing activities deployed from CRM.
• Manage, define and create targeted client lists for client and brand engagement activations
• Assist with project management functions relating to new vendor data integrations.
• This role will partner closely with key cross-functional teams in the US and Italy including Events, PR, Retail, Merchandising, Outlet, E-Commerce, Digital, Creative, and Finance.

Minimum Skills & Qualifications

• Bachelor’s degree in business with a focus on quantitative fields (statistics, data science) preferred.
• 1+ years of analytics experience, preferably in a luxury environment.
• Excellent analytical and problem-solving skills with strong attention to detail as well as exceptional verbal and written communication skills; Ability to build reports and summarize data in a meaningful way.
• Curious, self-motivated thinker; always asks why and strives until the answer is clear.
• Excellent organizational and time-management skills; ability to multi-task and prioritize responsibilities in line with business objectives, react to shifting priorities while adhering to deadlines. Attention to detail is essential. Strong interest in data analysis and interpretation
• Strong oral and written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.

Vaccination Requirements

This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

Equal Employment Opportunity Statement

Ferragamo USA Inc. and its subsidiaries is an Equal Employment Opportunity employer and provide equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability, or membership in any other protected class under applicable law.

Disability Accommodation

Ferragamo is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.