Job description

Digital Content Writer

With nearly half a million customers in more than 97 countries, Xero Shoes is a lifestyle footwear brand focused on helping people everywhere discover the benefits of natural movement. We’re looking for a motivated, passionate content marketing professional to help us share our brand message and unique approach to footwear design with the world.

This role is responsible for delivering against the marketing team’s copywriting, content and editorial needs. You will work closely with the marketing team, but also regularly interact with the CEO and other senior executives. As a part of a lean yet dynamic team, we’re looking for entrepreneurial candidates with razor-sharp wit who thrive in a rapidly changing environment. If you’re used to working quickly with extreme flexibility and exceptional attention to detail, this job is for you.

Responsibilities:

● Capturing the brand voice to craft compelling, pitch-perfect marketing copy for first- and third-party digital properties, including our direct-to-consumer website, third-party marketplaces, and partner sites as needed.

● Partnering with stakeholders on the marketing and media buying teams to produce top-performing ad copy for use across our various customer acquisition channels (e.g., Facebook, Instagram, Google Ads, Amazon Ads, and other advertising platforms).

● Continuously reviewing customer-facing digital content to monitor for copy issues (e.g., typos, grammar, and style) and FTC compliance (e.g., claims, accuracy, etc.).

● Setting direction of copy for marketing to define hooks, angles, audience, call to action, and overall feel of campaigns to ensure the highest level of copy production.

● Researching industry and consumer trends to inform campaign hooks that grab readers’ attention.

● Providing guidance to the design team on web, ad banner, and other graphic assets’ design to optimally accompany copy and strategy selected.

● Reviewing effectiveness of copy and content to learn strategic advantages with our target audience and to up level assets that will be re-used.

● Analyzing website content and how it’s performing, identifying areas for improvement and change relative to SEO, usability and conversion rate.

● Writing scripts for brand videos, including product benefit videos, ads, and long-form multimedia content.

● Crafting compelling and inspirational storylines for email newsletters, blog posts, Instagram stories, and other posts by segment.

● Supporting the product and sales teams by developing product-driven copy for our wholesale catalog and off-site sales materials.

● Providing editorial support for ad-hoc projects as needed.

● Repurposing and breathing life into existing content with new perspectives, or syndicate relevant content from others in the space.

● Developing a strategy to resource content specific talent for specific copy disciplines, e.g., SEO, landing pages, product descriptions, video scripts, and edit team as needed, evaluate their work.

● Digital content production & optimization to Include, but are not limited to: emails, landing pages, advertorials, social ads, sales videos (written visuals and outlines for filming), long form sales letters, brochures, direct mail, offers, blog posts, ebooks, teaching videos (written visuals and outlines for filming), infographics.

Qualifications:

● Unrestricted US work authorization

● English a first language

● Familiarity with trends in the outdoor sportswear, footwear, and fitness industries is helpful.

● Minimum 3 years experience writing for CPG, fashion, or lifestyle brands or publications.

● Minimum 3 years experience writing for digital platforms and channels. ● Excellent writer: Must have experience writing content that inspires and engages readers (provide samples)

● Must be able to consistently meet deadlines and work in a cross-functional capacity

● Able to measure campaign/content performance

● Up-to-date working knowledge of the principles of SEO and online marketing – particularly performance marketing and advertising.

● Mastery of the English language and exceptional written and verbal language skills.

● Ability to quickly capture our brand voice and adapt it to various channels in order to inspire others to take action.

● Familiarity with WordPress and/or other content management systems.

Digital Team Requirements:

● Familiarity with modern project management principles, practices, and tools.

● Extraordinary attention to detail and careful execution.

● Excellent interpersonal skills and a collaborative spirit.

● Ability to work unsupervised to meet long-term deadlines.

● High trustworthiness and availability on-call when issues arise.

● Thrives in a fast-paced environment.

● Comfortable with complex problem-solving and abstract thinking.

Success Factors:

● Work product meets the specifications outlined by internal stakeholders.

● The team can reach you during normal business hours via Slack, Zoom, and email for routine purposes.

● You can dedicate your full energy and attention to supporting the company mission.

● You welcome feedback in order to deliver a work product that meets the specifications outlined by different stakeholders with diverse perspectives. ● You genuinely care about writing copy that delights our customers. ● You work well independently, demonstrate a flexible work style, have low ego needs, and don’t easily tolerate BS.

Job Type: Full-time – In-office, hybrid or remote

Pay: The annualized salary for this position ranges between $75,000 - $90,000 DOE

This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law.The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2. The range listed is just one component of Xero’s total compensation package for employees. Other rewards may include annual bonuses, short- and long-term incentives, and equity awards.

Benefits Include:

• Medical, Dental upon employment
• Additional employee funded ancillary benefits, such as: qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care etc. are also available if you choose to participate
• 401k eligible after 3 months of employment
• Xero Shoes provided life insurance
• Employee bonus and incentive plans
• Sick and vacation accrual
• Complementary pair of shoes each month of employment (up to one pair per style)

Xero Shoes is handling our own recruitment. We will not respond to solicitations from recruiters.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in Broomfield, CO 80021

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