Annie’s, located in Berne & Fort Wayne IN, is a rapidly growing, media division of DRG and our products include magazines, books, kits and supplies, online classes and TV programming, which are targeted to home and family interests, including crafts, nostalgia and home décor. It is part of the third generation Muselman family business.

Annie’s promise is to deliver exceptional products that enable creativity, nurture memories and uphold positive values. We are committed to a culture that attracts, motivates, inspires and retains extraordinary people in an environment characterized by a positive outlook, innovation, respect, integrity and family values. Come work with us!

Job Title - Digital Marketing Associate

Role

The Digital Marketing Associate will assist in the digital marketing efforts to promote Annie’s products through paid search, paid social and affiliate marketing channels. Candidates need to be organized and a proactive team player who collaborates well with others.

Responsibilities

• Build and execute paid search and paid social campaigns for Annie’s products (25%)
• Track and report on campaign performance (20%)
• Coordinate creative assets and offers for promotions (15%)
• Assist in the growth of influencer and affiliate relationships by creating weekly email communications (10%)
• Implement new campaign ideas, incentives and bonuses for our affiliate program (10%)
• Generate, edit and curate YouTube content (10%)
• Maintain category website pages (10%)

Accountabilities

• Timeliness and accuracy of product and offer details, including limited-time promotional offers.
• Adherence to schedules and timetables.
• Launch paid social media campaigns, programs and initiatives.
• Manage and grow affiliate network.
• Track, analyze and interpret key performance metrics to maximize campaign success.
• Understanding of marketing metrices; able to interpret the results and take action to increase effectiveness of digital marketing campaigns.

Qualifications

• A Bachelor’s Degree in Marketing, Communications, Finance or Business Analytics and/or
• A minimum of 2 (two) years of experience in digital marketing, data analysis or social media marketing.
• Must demonstrate the ability to write powerful copy for social media engagement and sales.
• Candidate must be a proven positive self-starter who is willing to go above and beyond to make a difference in an organization

We demonstrate our commitment to the talented people who make our company successful by offering:

• Competitive pay rates and bonus structures
• 401(k) retirement plan with company match
• Health, dental, vision, life and disability insurance options
• Holiday pay and PTO
• Education reimbursement assistance

You can learn more about Annie’s at www.annies-publishing.com