Job description
Who are we: A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast pace world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.
Who are you: An enthusiastic lover of sports, live entertainment and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.
At the Atlanta Hawks & State Farm Arena, our team is changing the game when it comes to creating a memorable fan experience. As an organization, we rock a bold attitude that focuses on teamwork, authenticity, & innovation. The fans are our passion, and their positive experiences are what propel us to create awesomeness. We work hard and run fast, yet we take the time to appreciate the details in the work we do and celebrate our successes. At the end of the day, we are an entertaining group that strives to do things a little differently and do them well. It also doesn’t hurt that we hold the keys to an amazing brand, a winning basketball organization and a wide variety of events at State Farm Arena.
Position Description:
The Digital Marketing Coordinator will support digital marketing campaigns across all Atlanta Hawks, State Farm Arena, Hawks Talon GC, and College Park Skyhawks business units including email marketing and mobile app. This role will serve as the liaison with agencies and internal departments to coordinate email and mobile app campaigns from development to deployment. Additionally, this role will maintain the day-to-day email and mobile app content calendars. The ideal candidate will be a utility player curious about the world of digital marketing and willing to recommend and take on additional opportunities as they arise.
The Digital Marketing Coordinator will support digital marketing campaigns across all Atlanta Hawks, State Farm Arena, Hawks Talon GC, and College Park Skyhawks business units including email marketing and mobile app. This role will serve as the liaison with agencies and internal departments to coordinate email and mobile app campaigns from development to deployment. Additionally, this role will maintain the day-to-day email and mobile app content calendars. The ideal candidate will be a utility player curious about the world of digital marketing and willing to recommend and take on additional opportunities as they arise.
Responsibilities/Duties:
- Serve as point of contact for email marketing agencies and coordinate the development and execution of email marketing campaigns across all Atlanta Hawks, State Farm Arena, Hawks Talon GC, and College Park Skyhawks business units.
- Develop and gather content for email campaigns including copywriting as needed.
- Be the liaison with agencies and internal departments to coordinate the email marketing timelines from creation to deployment.
- Maintain the email and mobile app content calendar for both the Atlanta Hawks, State Farm Arena, Hawks Talon GC, and College Park Skyhawks business units.
- Gather and analyzed email campaign performance using key email metrics and provide weekly reports.
- Quality control for all email marketing communications to ensure effective, accurate and error-free execution of content.
- Coordinate day-to-day mobile app communications.
- Stay up to date on email and mobile marketing industry trends and best practices to help identify areas of improvement and ways to maximize potential of email service provider and mobile app.
- Remain flexible and nimble to take on additional digital marketing responsibilities over the long-term as opportunities become available.
Qualifications:
- Ability to prioritize multiple projects with strong attention to detail.
- Effective communicator and strategic thinker with an ability to make marketing decisions based on data analysis.
- Passion for developing effective marketing through various communication channels.
- Desire to continue learning, especially third-party tools that can increase efficiency.
- Strong quantitative, analytical, and problem-solving skills.
- Working knowledge and experience with the following is a plus:
- Large-scale email service providers (Salesforce Marketing Cloud is highly preferred)
- Adobe Dreamweaver (or similar) & Photoshop
- HTML coding
- Experience with different content management systems
- Understanding of HTML/CSS and connecting data sources (REST APIs, Webhooks, etc.)
EDUCATION AND EXPERIENCE:
- Bachelor’s or associate degree preferred, preferably in Marketing, Advertising or Communications
- 1-3 years of experience working in a digital marketing role
- Comfortable in an environment where priorities can shift rapidly; resilient and adaptive to change
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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