As DIGITAL MARKETING COORDINATOR you’ll play a key role in executing the day-to-day marketing activities that support the on-site teams and communities. Both strategic and creative in your approach, you’ll work with the marketing, operations, sales and revenue to develop unique campaigns, guest experiences and community partnerships that drive revenue, grow brand awareness and align with the brand’s pillars of art, sustainability and community. The successful candidate will have a passion for fresh branding ideas and hospitality, an entrepreneurial mindset and experience in managing the various facets of residential marketing including copywriting, social media, public relations, digital marketing, web design, SEO, and event planning.

ABOUT THE COMPANY

Inland Residential Real Estate Services LLC is a full-service professional property management firm specializing in the management of high-quality multi-family housing properties owned by entities that are part of The Inland Real Estate Group of Companies, Inc. Our dedication to professionalism and loyalty to our residents are just a few of the many things that set us apart in the multi-family property management arena.

We offer full-time employees health benefits, paid vacation and sick time, 401K with a company match, and company-paid life insurance. We also offer tuition reimbursement and significant apartment rental discounts for staff. This role is hybrid- 1-2 days a week in the office, and 3 days remote.

WHAT THE IDEAL CANDIDATE LOOKS LIKE:

• A good Digital Marketing Coordinator has an innovative mindset that allows them to come up with creative ideas for marketing campaigns and brand initiatives. They demonstrate expert knowledge in consumer behaviors and continuously monitor market trends to anticipate changes to their industry
• A good Digital Marketing Coordinator should have the ability to contribute to areas like graphic design and content writing to help enhance their company’s brand and overall image
• Digital Marketing Coordinator should also have a team-driven mindset. This ensures accountability as they understand how their job affects the work of other team members. It also ensures that they support the ideas of their teammates and help them achieve the goals they envision
• Experience researching and promoting products and services online via blogs, social media, and website content
• Strong writing skills to assist in writing email campaigns and doing a wide range of sales-related research and writing
• Working knowledge of English composition, digital resources, and content-creation software
• Highly organized with the ability to toggle between tasks, projects, and meetings
• Manage marketing support tickets related to marketing systems
• Ability to manage multiple tasks in a fast-paced environment
• Work effectively in a team-based environment; Interact professionally with a highly diverse employee base on a regular and routine basis

Core Responsibilities:

• The role of the Digital Marketing Coordinator is to support the leasing efforts, growth of the portfolio, implementing and optimizing acquisition and retention marketing plans.
• This role will also interact closely with Inland’s Director of Sales and Customer Experience to ensure we are delivering an unparalleled experience for our target audiences.
• Decide on appropriate placement of ads.
• Develop plan and initiative calendar/timeline for strategy for Director of Marketing and Development.
• Manage Pay Per Click advertising campaigns on Google.
• Develops internal content, Brand, and marketing programs to support the creation and delivery of marketing/brand programs for On-Site Teams, management, and Regional Property Managers.
• Manage editorial calendar, writing and producing original and timely pieces of content and coordinating the syndication of content.
• Manage and coordinate campaigns that drive customers to our websites and generate leads.
• Maintain consistent brand messaging throughout all platforms.
• Promote company through social media channels.

Requirements:

• The ideal candidate will have at least 2 years of real estate property marketing experience and/or a degree in marketing with exposure to residential property management
• Bachelor’s or other four (4) year degree from accredited college/university
• Highly proficient with Adobe Creative Suite including Photoshop, Illustrator, and InDesign
• Proficient in CRM platforms preferred.
• Competent in WordPress, Canva, Google Ads, Google Analytics, etc.
• Experience in CSS, HTML, XML, and .NET
• Knowledge of apartment operations, real estate marketing concepts and other factors that affect occupancy, traffic, retention, pricing, and revenue preferred.

We are a drug-free workplace. Pre-employment background checks and drug screening are performed on all new hires, in accordance with applicable laws and regulations. To the extent permitted by applicable laws and regulations, the Company treats marijuana as an illegal substance, and applicants may be denied employment if a new hire tests positive for marijuana.

We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.

We are an E-Verify employer.