Job description

Industrial Metal Supply, founded in 1948, is a leading metals distributor with seven locations serving California and Arizona. We are entering an exciting new growth phase as we strive to further expand our brand awareness while enhancing our customer experience. This has created a fantastic career growth opportunity for a digital marketing specialist who will be a key contributor in growing our presence across multiple digital platforms.

About the job
Joining our dynamic team will put you on the forefront of our company mission to solidify our position as the industry’s One Stop Shop and resource for All Things Metal. As a key contributor to our marketing team, you will partner with company stakeholders to enhance our regional performance, develop and launch our digital content marketing campaigns, including email, social and store platforms. The strategy will support search engine optimization, blogs, social media media and video development efforts to Make Metal Easy in our marketplace.

Performance Objectives:
To successfully succeed in this position, the incumbent will bring their digital marketing experience and expertise in innovating marketing excellence to accomplish the following short and long term objectives:

• Within 30-45 days will participate in meetings with company stakeholders including sales, Talent Acquisition and Operations, to gain a firm understanding of company brand, culture, target customer, product offering, and service offering and how it fits with marketing strategy and direction.
• Within the first 30-60 days, will familiarize themselves with current digital marketing efforts, platforms and provide ideas to enhance and support the current process.
• Within the first 90-120 days, will provide detailed analysis and determine appropriate measurement criteria of the company’s current campaigns and own creation of Quarterly communications calendar and implementation of supporting digital efforts.
• Within the 1st 150 days, work with key stakeholders and others to identify key leading indicators to determine the success and direction of the marketing campaign.
• Within 180 days, will contribute and co-develop an integrated calendar of social media, blog articles and company/customer promotional videos to be used on digital platforms.

Significant Duties and Responsibilities:
Responsible for planning and execution of digital marketing communications that support company brand and marketing strategy. This role will work closely with Marketing Manager and Specialist and will create targeted strategies that supports the evolution of our customer journey and further segmentation of based on interests, needs and potential growth. Utilizing all digital platforms, this position will:

• Execute key global and local campaigns, closely collaborating with the regional sales and business units to support business goals.
• Champion campaign performance, KPIs and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations
• Provide inputs on the regional digital customer journey, touchpoint and content mapping for paid media activation
• Drive digital marketing experimentation, A/B testing and innovation
• Close collaboration with corporate digital strategy and insights team to deploy business units aligned strategic plans, insights and analytics and delivery of defined KPIs
• Support media planning with input on budget, new platforms and ideas to increase efficiencies
• Regular reporting of digital marketing efforts and performance to various stakeholders
• Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads and more
• As needed create content including graphics, copywriting and video and/or work closely with agency to achieve the same

Pre-Requisites

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• 5+ years of experience developing and managing digital marketing campaigns, to meet or exceed business objectives
• Planned & executed multi-channel marketing campaigns with emphasis on driving leading indicators (clicks, views, etc.) as well as lagging indicators (quotes, orders, etc.)
• Defined, measured and driven insights of appropriate KPIs for each funnel stage.
• Knowledge of Paid Social, SEO & SEM strategies, tactics, measurement.
• Experienced with online monitoring and tracking tools, including Google Analytics.
• Strong problem-solving skills and ability to implement changes rapidly that positively impact marketing performance.
• Enthusiastic, outgoing and ability to reach out to employees and customers confidently in order to obtain content and ideas
• Excellent oral and written communication skills.
• Strong organizational and time management skills with the ability to multitask.
• Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.
• Ability to be detailed oriented while reviewing content, trends, themes, and macro-impacts.
• Strong knowledge base of the overall online and digital marketing realm.
• Experience in building materials, industrial product or distribution a plus, but not required
• Experience in presenting campaign ideas, analytics & recommendations to executive team.
• Marketing Agency background or experience managing an agency a plus.

Education & Experience
BA/BS degree in Marketing or related field, or equivalent experience.

IMS offers valuable employee benefits including:

• Medical, Dental and Vision
• 401k matched by the employer up to 6%
• Vacation time (grows with your years at IMS)
• Paid Sick time
• Employee Incentives Programs (i.e., bonuses)
• Training and Advancement Opportunities
• Paid College Courses
• Competitive Pay with Unlimited Growth Potential

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Schedule:

• 8 hour shift

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