Director, Affiliate

Full Time
Chicago, IL 60601
Posted
Job description
Company Description


Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.

Who We Are:

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of leading performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing education.


Job Description


What You’ll Do:

The Director, Affiliate is a key thought leader and expert in the Affiliate space, serving all Publicis Media agencies. We ask that you have a proven ability to showcase strategic thought leadership and development of tactical best practices. You should have an understanding of all major affiliate platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to take on obstacles, collaborate across agency teams, and has a strong POV with the ability to identify needs and build solutions.

This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Director is able to define our roadmap, team priorities, and lead content that directly influences all clients in the US. self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Responsibilities:

  • Develop Affiliate content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
  • Understand the Commerce and Retail Media space to satisfy business outcomes, including both the Retail Media side of Commerce as well as the shoppable components within traditional search, social and programmatic channels.
  • Contribute to curation of first-to-market solutions – inclusive of commerce activation support, collateral development, and testing frameworks
  • Identify and document FAQs, automating responses to common agency questions
  • Develop ad hoc affiliate content based on custom requests from agency teams and reactions to relevant marketplace changes
  • Build relationships with Publicis Media agency executives and media channel leads
  • Identify clients that are candidates for priority solutions and help with stewarding clients into best-in-class landing pads
  • Administer affiliate assessments and guide agency teams on recommendations
  • Maintain a strong understanding of performance marketing and speak to current industry trends
  • Advise on the development of agency affiliate practices
  • Assist agencies with new business presentations that include affiliate
  • Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media

Qualifications
  • 8+ years’ experience in paid media, with an emphasis in affiliate activation (minimum 5 years digital experience)
  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • Experience with major affiliate platform, ad products, optimization tactics, and roadmaps pertaining to broader industry developments (ShareaSale, Impact Radius, Commission Junction, Rakuten and Google Analytics)
  • Extensive familiarity and understanding of the larger digital media ecosystem and how affiliate marketing fits in
  • Successful management of large affiliate budgets
  • Have self-esteem, composure, and polished presentation skills to attend and lead meetings
  • Passionate about working in a fast-paced environment
  • Advanced knowledge of affiliate measurement capabilities
  • Ability to describe complex affiliate concepts in a clear manner
  • Advanced content development skills with extensive PowerPoint experience
  • Team-oriented, approachable and viewed as a mentor to others
  • (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large datasets, analyzing reporting and identifying trend

Additional Information


We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

All your information will be kept confidential according to EEO guidelines.

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