Job description
Nashville Superspeedway is a key location in the Speedway Motorsports nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:
- Take care of teammates
- Be known for remarkable events
- Positively impact the community
- Profitably improve
ABOUT THE ROLE:
Nashville Superspeedway (NSS) is seeking a Director of Communications to play an integral role in the growth of our organization by supporting public relations, content creation, media relations and event publicity for NSS nationally, regionally and locally through impactful storytelling, outreach and networking. This position will also support and execute similar tasks for Bristol Motor Speedway and selectively assist other Speedway Motorsports facilities as needed.
The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.
RESPONSIBILITIES:
- Corporate Leadership/Support - maintain an active role on Speedway Motorsports’ communications team and improve overall corporate communication, effectiveness and efficiencies
- Generate ideas, content and execute imaginative publicity plans through multimedia storytelling
- Work closely with the Bristol Motor Speedway Communications team to cultivate strong relationships with media and influencers which best position NSS with all media outlets on national, regional and local levels
- Aggressively pitch media outlets for coverage to promote events and build facility brand during both event and non-event times
- Write press releases, coordinate press events and manage media distribution lists
- Support NASCAR publicity planning, execution and event media management
- Coordinate NASCAR Media Center operations (manage event week staff, media center schedules/set-up; media relations and sponsor-related support alongside BMS Communications)
- Assist in management and approval of media credentials
- Develop and implement both short-term and long-term media strategies
- Lead publicity planning and execution for secondary events as assigned
- Work closely with social media lead to support/assist development of social planning and content creation
- Manage photo archive system and coordinate event photographers
- Maintain reports of earned media, scheduled interviews, speaking engagements, etc.
- Support NSS executives during media, community and civic engagement appearances
- Develop publicity plans for Speedway Children’s Charities chapters in Tennessee
- Actively engage with local community and civic organizations
- Recruit/manage communications department interns
- Other duties as assigned
MINIMUM REQUIREMENTS:
- Five to seven years of experience generating content and/or publicity in media relations, communications, public relations or media fields
- Demonstrate experience in designing and implementing successful PR campaigns
- Experience dealing with media at press conferences and/or at events
- Excellent organizational skills and a strong attention to detail
- Superior verbal/written communications skills
- Strong leadership, project management and analytical skills
- Knowledge and ability to think strategically about brand building and revenue generation
- Entrepreneurial and optimistic spirit
- Ability to work independently as well as in team environments
- Proficiency in Microsoft Office Suite, Adobe Creative Suite and AP Style
- Diversity in various mediums including video, photo, social engagement, web, etc.
- Position requires ability to work nights and weekends
- Position will require occasional travel through Speedway Motorsports workshare program to other facilities to support other events
All candidates must submit the following to be considered for the position:
- Cover letter
- Resume
- (3) Professional References
- Publicity Portfolio
The above description denotes some of the specific characteristics which are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
Nashville Superspeedway and Speedway Motorsports is an equal opportunity employer.
Addendum to Job Description
|
These are physical and mental requirements of the position as it is typically performed. Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or associate from the position. Upon request for a reasonable accommodation, the Company will review for reasonableness, depending on the requirement, the essential functions to which it relates, and the proposed accommodation.
| Physical Requirements
| X | Seeing | X | Pushing / Pulling | X | Bend, stoop, kneel
| | Color Perception (Red /Green) | X | Climb, Ascend, Descend Stairs | | Other (specify):
| X | Hearing / Listening | X | Lift 15 pounds | |
| X | Clear Speech | X | Carry 15 pounds | |
| | Touching | X | Drive (local / long distance) | |
| | Dexterity | X | Ability to Move Distances | |
| | Hand | | Ability to Mount / Dismount (Forklift / Truck)
| | Finger | X | Ability to Sit / Stand for extended periods
| X | Seeing | X | Pushing / Pulling | X | Bend, stoop, kneel
| | Color Perception (Red /Green) | X | Climb, Ascend, Descend Stairs | | Other (specify):
| X | Hearing / Listening | X | Lift 15 pounds | |
| X | Clear Speech | X | Carry 15 pounds | |
| | Touching | X | Drive (local / long distance) | |
| | Dexterity | X | Ability to Move Distances | |
| | Hand | | Ability to Mount / Dismount (Forklift / Truck)
| | Finger | X | Ability to Sit / Stand for extended periods
| Mental / Reasoning Requirements
| | Reading – Simple | | Writing – Simple | X | Analysis / Comprehension
| X | Reading – Complex | X | Writing – Complex | X | Judgment / Decision Making
| | Clerical | X | Basic Math Skills | |
| | Reading – Simple | | Writing – Simple | X | Analysis / Comprehension
| X | Reading – Complex | X | Writing – Complex | X | Judgment / Decision Making
| | Clerical | X | Basic Math Skills | |
| Work Environment
| X | Shift Work | X | Some Outside | | Pressurized Equipment
| X | Works Alone | | Extreme Heat | X | Moving Objects
| X | Works with Others | | Extreme Cold | | High Places
| X | Verbal Contact with Others | X | Noise | X | Fumes / Odors
| X | Face-to-Face Contact | | Mechanical Equipment | X | Hazardous Materials
| X | Inside | | Electrical Equipment | X | Dirt / Dust
| X | Shift Work | X | Some Outside | | Pressurized Equipment
| X | Works Alone | | Extreme Heat | X | Moving Objects
| X | Works with Others | | Extreme Cold | | High Places
| X | Verbal Contact with Others | X | Noise | X | Fumes / Odors
| X | Face-to-Face Contact | | Mechanical Equipment | X | Hazardous Materials
| X | Inside | | Electrical Equipment | X | Dirt / Dust
| Disclaimer
| The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.
| The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.
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