Rock Hall Culture and DEA&I Statement:

Summary:

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  Take a lead role in collaborating with our internal Marketing, Finance, and Digital Technology teams and external agency partners to mine and utilize customer data to inform customer journey mapping, smart segmentation, effective personalization, and campaign optimization to drive fan engagement and conversion.
• Work with our data and analyze performance, identify key learnings, and develop and clearly communicate data-driven insights and recommendations to improve the effectiveness of our marketing campaigns and unlock business opportunities.

• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, and data visualizations to provide stakeholders access to critical metrics and insights that help drive key business decisions.

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  Lead our owned media ecosystem including our website and SEO initiatives and manage two team members who plan and execute email marketing, social media, and our street team to engage, teach, and inspire our fans, subscribers, followers, and new leads to explore our virtual offerings, visit the museum, attend concerts and events, and shop our retail stores.
• Evaluate current paid media approach, agency partners, and campaign performance; recommend opportunities for improvement; explore new paid media opportunities, determine whether to test and learn, develop new channels as needed to reach, engage, and convert our target audiences.
• Deliver effective creative briefs and requests to in-house creative team to drive development of compelling creative for placement across channels, including paid media.
• Plan and execute campaigns that will build awareness and drive acquisition among identified target audiences, including strong calls to action for our key conversion points.
• Work with agency partners to actively manage and optimize paid media campaigns to exceed performance goals.

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  Share performance data, key takeaways, and recommendations for action with Marketing & Sales team, senior leadership, and other cross-functional teams on a regular basis.
• Leverage internal and external market research to understand and remain focused on our target audiences.
• Serve as a key resource for day-to-day analytic needs.

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  Bachelor’s degree or related experience in marketing or digital media
• A minimum of 7-10 years’ experience working with owned media, paid media, marketing analytics, and customer data.
• Proven, hands-on experience budgeting, planning, and directing the optimization of high performing paid social, paid search, Google Display Network and other paid media campaigns in alignment with marketing strategy to drive revenue.

• Experience with Google Analytics and data analysis including marketing attribution, customer insights, and leveraging key learnings to improve performance.
• Working knowledge of CRM (Salesforce experience preferred) and ability to partner with an internal Salesforce Architect to mine and utilize customer data to inform customer journey mapping, smart segmentation, effective personalization, and campaign optimization to drive fan engagement and conversion.
• Working knowledge of social media, email, and website audience data that can be utilized to identify lookalikes and expand our audience with those most likely to convert.

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  Passion for helping an organization make data-driven marketing decisions
• Excitement about all things digital, including emerging technology and new platforms for reaching audiences and monetizing digital content
• Strong communication and collaboration skills; a team player who works well with others and enjoys partnering across teams to create exciting experiences for fans
• Ability to also work independently while seeking direction and feedback as needed
• Strong organizational and time management skills with exceptional attention to detail
• Experience managing agency partners; a strong desire to facilitate not only revenue growth but also professional growth and development of our teams with helpful direction, meaningful work, and effective feedback
• High energy and passion for the Museum’s mission
• Commitment to follow through and meet deadlines
• Professional, positive, and resourceful attitude; willingness to take initiative, manage multiple tasks and projects at a time; eager to learn and grow
• Approaches others in a positive manner and builds solid long-term relationships with key stakeholders inside and outside the organization
• Ability to successfully pass a Rock & Roll Hall of Fame and Museum reference check, background investigation and drug screening

This job description does not list all the duties of the position. You may be asked by supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.