Just Global:

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.

What you are accountable for:

The Media Strategy Director will help lead the media strategy for our clients that are pushing the boundaries of B2B media and marketing. We are looking for a candidate with experience of leading clients who are changing the world around them – developing strategy, working across teams and supporting globally to deliver a work product that exceeds client expectations – wherever they work with us.

You will be the bridge between our Integrated Marketing Strategy function and Media team, ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey. Your media strategies will help our media teams and channel experts architect the right media plans that deliver excellent customer experiences and results for our clients.

What you are responsible for:

• Work with the clients to provide thought leadership, innovation, and new ways of using media.
• Gather deep insights on target audiences, helping media teams understand new audiences, inclusive of using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences.
• Understand how data, tech, content, and media intersect for the ultimate experiences.
• Have a knowledge base of the media landscape for B2B and an understanding of all possible media and marketing channels including social, programmatic, search, TV, video, and email.
• Have B2B activation knowledge (technology a specific benefit) with understanding of ABM, Email Automation, Lead Gen tactics, and Brand to Demand go-to-market strategies.
• Understand regional media consumption and channel preference variances between North America, EMEA and APAC

Media Strategy Development

• Lead global media strategy development, from campaign planning to client recommendations.
• Work closely with Integrated Marketing Strategy to develop omni-channel and digital strategies for global client briefs, ensuring that recommendations and decisions are consistent with clients' global goals and support regional KPIs..
• Lead discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
• Convey marketplace insights and competitive knowledge to the global planning process, leading with insights in all client discussions and ensuring all angles are considered.
• Experience developing rich audience insights, working with first party and syndicated resources.
• Lead competitive analyses and derive insights to inform investment strategy and identifying white space opportunities.

Client Management

• Cultivate senior media and marketing client relationships, guiding strategic discussions and managing all global timelines.
• Partner with the agency's regional client leadership, strengthening their understanding and media product through education.
• Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace.
• Understand buyer personas, roles in purchase decisions, and media intersection with their content consumption.
• Client presentation experience is mandatory.

Agency Relationship Development

• Be an agency champion for strategic media conversations with clients, ensuring your meet Just Global expectations and those expected of an industry leader.
• Work with all regional agency leadership to drive best-in-class media strategy for all clients
• Oversee and foster growth in the relationships with our agency partners
• Be an active industry leader - attend annual conferences, participate in speaker panels and contribute to industry blogs.

What you’ll bring [knowledge, skills, and/or experience]:

• 5+ years' applicable B2B industry and agency experience.
• Management experience – can partner with and lead both agency and client teams.
• Track record in B2B technology accounts and understanding of relevant client challenges.
• Experience developing B2B media strategies guided by audience insights, data and market conditions.
• Experience in audience sizing, applying 1st and 3rd party data to build segments.
• Experience with digital media channels and buying models such as programmatic, paid social, ABM, and mobile.
• Excellent understanding of the global media business and its daily operations, especially for B2B.
• Develop a global media strategy department with support from business.
• Experience maintaining multiple client engagements at once.
• Ability to build relationships with clients of all levels.
• Experience with new business development.

What it means to work at Just Global…

Being a Just teammate means working in alignment with our Values…

Think Relationships

• Build rapport first.
• Put yourself in their shoes.
• Assume positive intent. Give others the benefit of the doubt.

Be One Team

• Collaborate.

• Be the guardian of each other’s reputation.
• Have each other’s back. Help each other out.

Strive for Brilliance

• Create work you can be proud of.
• Remain open and curious.

• Improve your work. Improve yourself.

And in return you can expect…

• You will be seen, heard, and included as a whole human being
• Your contribution will be valued, rewarded, and recognized

• You will develop deep and meaningful relationships that could last a lifetime
• You will have leaders who are worth following
• You will have the opportunity to develop yourself and your craft
• You will have a meaningful chapter in your career path