Job description

Description:
*
Why Digital Market Media?*
Join one of America’s fastest growing private companies that is well known for world-class lead generation and pay-per-call marketing! At DMM, we are devoted to creating and preserving an environment in which individuals can reach their maximum potential in terms of both career development and personal achievement. We are committed to providing our team with a unique opportunity to pursue their career goals, while maintaining work-life balance and flexibility in their schedule.
On-Target Earnings: $200K+
*
Job Description*
DMM is looking for a self-driven, dynamic, and creative Performance Marketing Leader to join our growing Lead Generation and Affiliate Marketing team. This individual will have proven experience in managing multiple media channels, including but not limited to, search, social, native and display, with the ability to manage both internal media buying and affiliate/publisher traffic. This person will be the leader of the team, managing Media Buyers, Digital Marketing Specialists, Affiliate Managers, Account Managers, and more.
The overall goal for the Director of Performance Marketing is to generate high quality, compliant clicks, leads and calls at scale for DMM and our clients across multiple verticals, including Insurance, Financial Services, Home Services, and more. The Director of Performance Marketing will be responsible for driving the overall strategy, media and channel planning, optimizations, and reporting, as well as finding, vetting and scaling new Affiliates and Publishers to drive additional traffic to our offers. In general, we are looking for an exceptional Leader who can continue to fortify and scale DMM’s best-in-class Lead Generation program.
A successful Director of Performance Marketing at DMM will be a dynamic and self-driven individual who shows a strong acumen for multi-channel marketing, project management, media buying, performance marketing, and working cross-functionally and or managing a team of high impact digital marketing professionals. This individual will be able to create, articulate and execute a clear lead generation vision and plan, making adjustments as necessary, in pursuit of achieving the company’s goals. The Director of Performance Marketing will have the ability to expand our lead generation offers to ensure we own a strong breadth of brands, campaigns and customers. This individual will have a strong knowledge of the Pay Per Call and Lead Generation industry, with the ability to identify, secure and maintain key partnerships.
At DMM, our goal is to provide every team member with the avenue and ability to achieve above and beyond their professional and personal goals. If you are someone who is looking to take the keys to the car and drive your team, the company, and yourself to success, then this position is for you.
Duties and Responsibilities

• Manage the execution and optimization of digital media campaigns across multiple platforms, as well as manage internal media bidding and Affiliate/Publisher Traffic Performance, ensuring each campaign stays ahead of both Client and Internal KPI requirements. As the division grows, this position will manage the team of Media Buyers and Affiliate Managers responsible for our traffic growth.
• Source, qualify, and scale new Affiliate/Publishers to drive traffic to our offers, ensuring each new partner meets the high standards of DMM’s quality and compliance requirements. Analyze each active media partner on an ongoing basis, ensuring they meet our given performance KPI requirements, and pausing/removing those that don’t.
• Conceptualize and implement strategies for digital marketing campaigns that align with the demand from the Business Development team in the given period.
• Collaborate with web development to idealize, build and launch new landing pages and ad units. Execute A/B and multivariate tests on landing pages and ad creatives, ensuring we continuously optimize content to increase conversion performance and enhance the customer experience.
• Responsible for creating and delivering analytics reports on the health of each channel and campaign to Senior Leadership. This individual will have the desire to create their own voice and direction in these reports, driving the direction of how the team handles the reporting of our data analytics.
• Stay current with industry trends, news, technologies, marketing strategies, and best practices, ensuring DMM stays ahead of the curve.
• Help prospect and explore new potential advertising, publishing or affiliate networks.
• Perform competitive research and other tasks as needed.
• Creative social media ideation and post generation to drive engagement.
• Social media marketing including creative ideation, content writing of posts to drive engagement and built brand awareness (i.e., Facebook, YouTube, TikTok, Pinterest, etc.)
• Manage and oversee compliance and compliance softwares implementation.
• Work cross-functionally with Development and IT teams to ensure accurate, seamless and efficient website development, software and technology integrations, and more.

*
Perks*
We are proud to offer the following unique perks to our team members:

• 100% remote work environment that provides the flexibility to enjoy your life and time.
• Enjoy paid time off benefits (vacation, sick, holiday, and employee birthdays).
• 401k with company match. 100% vested after 90 days!
• State-of-the-art health care plan with first dollar coverage for doctors.
• Gravie Pay: Interest free loans for unexpected medical expenses and even veterinary bills.
• Peer-Fit services including cardio, HIIT, yoga, pilates, meditation, dance and barre classes, as well as nutrition guides, meal plans, fitness courses/challenges, and more!
• Mental health care services.
• TelaDoc services.
• Rapid career advancement opportunities.

Our Core Values

• Enjoy Your Life and Your Time
• Pursue Learning, Opportunity, and Growth at Every Turn
• Approach Everything You Do with Integrity
• Success is Shared, Recognized, and Rewarded
• Dare To Be Different

Requirements:

• Extensive and diversified background with at least 3 years of related experience.
• Superior verbal and written communication and interpersonal skills.
• Extremely proficient in Microsoft Office Suite or related software.
• Excellent organizational skills and attention to detail.
• Excellent analytical, decision-making, and problem-solving skills.
• Knowledge of affiliate program softwares and affiliate integration using Everflow and other preferred tracking platforms.
• Ability to analyze key metrics (conversion rates, EPC’s and other common KPIs) to optimize publisher performance.
• Knowledge of Pay-Per-Call marketing a ++.
• Knowledge of Insurance Lead Generation a ++.

Equipment

• Reliable, high-speed internet access
• Macintosh or PC with Webcam
• Headset
• Quiet workspace

Job Type: Full-time

colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.