Job description

Job Title: DIRECTOR OF SALES
Department: MARKETING
FLSA Status: EXEMPT

Position Summary:
The Director of Sales is responsible for managing occupancy
development of the community, actively marketing the
community by networking in the local community with residents,
families, discharge planners, social service workers, local
community business organizations and other referral sources.

Essential Functions:
 Maintains a high level of occupancy
 Maintains up-to-date records of all communication with
prospective customers using the appropriate lead management
system specified by the Regional Dir. of Sales and Marketing
 Overseas the tracking of prospective customer from initial contact
through to close and move-in
 Possesses and maintains a strong knowledge of the community, its
benefits, and the services provided
 Possesses and maintains a strong knowledge of all competitor’s
unique selling points, services provided and rates
 Builds and maintains a positive and trusting relationship with
prospects through listening and understanding needs and asking
questions to acquire more information about specific situations
 Remains current on unit status and vacancy map
 Introduces prospective residents and family members to associates,
as well as other residents providing opportunities for them to
experience the benefits and warmth of the community
 Guiding the prospect to make the decision that best fits their
individual needs
 Attempts to close early and often
 Is able to overcome objections and close the sale
 Meets sales, phone out and appointment standards on a consistent
basis
2
 Provides regular reports to the Dir. of Sales & Marketing regarding
sales achievements, status of interested prospects, and
implementation of the marketing plan
 Provides the family with all move-in paperwork and ensures that it
is completed and returned within the specific time frame prior to
move-in
 Works with the Dir. of Resident Care, Dir. of Assisted Living or
Dir. of Memory Care to schedule an assessment with the resident
as required
 Informs all associates of the pending move-in date and the
necessary information about the resident
 Assists the resident and their family with the transition process
through on-going communication, sensitivity
 Provides direction and support to other sales staff in achieving and
exceeding the community’s sales and move-in goals and
reassurance
 Works with the Dir. of Sales & Marketing (if applicable) to
establish exchange of information on inventory and other sales
issues in order to anticipate and prioritize fast resale of cancelled
contracts
 Maintains and protects confidentiality or resident information
 Carries out other duties as assigned by Dir. of Sales & Marketing
or Executive Director including any on-call responsibility and
MOD requirements
 Attends required community meetings and completes required
reports in a neat and timely manner
 Availability to work evenings and weekends if necessary
 The ability to work in a safe and alert manner
 The ability to take ownership for associate’s safety and the safety
of the residents
 Must disclose any medication that might impair associate’s ability
to perform the job safely or competently.

Non-Essential Functions:
 Leads by example exhibiting the CORE Values through servant
leadership
 Encourages teamwork and promotes company philosophy
 Participates Life Enrichment activities when able
 Is prompt and able to perform the required duties of the position on
a regular, predictable basis
3
 Becomes familiar and understands how to report a missing person
using the Safe Return program or equivalent
 Becomes familiar and understands the steps for fire evacuation
 All associates are responsible for maintaining a safe and secure
environment for all community residents

Qualifications/Skills/Educational Requirements:
 Bachelor’s Degree in related field required
 Proven sales track record; effective selling and closing skills
 Two (2) years in the senior sales and marketing environment
 Public relations experience preferred
 Strong leadership skills with a minimum of two (2) years
experience in supervising and management
 One to two years related experience and/or training or equivalent
combination of education and experience
 Experience using Microsoft Office and Outlook software. Midlevel typing skills required
 Able to communicate effectively with all levels of management,
associates, residents, family members, and outside contacts
 Able to calculate figures and amounts such as discounts, interest,
commissions, proportions, percentages, etc. Able to manage
revenue and expense budget
 Knowledge of current Federal and State laws pertaining to IL, AL,
MC, SNF communities respectively
 Able to make independent decisions
 Must be able to generate a warm, friendly and caring manner on
first impression
 Must be familiar with and adhere to guidelines related to the Fair
Housing Act (FHA) and the American with Disabilities Act (ADA)
regulations in all aspects of the job including sales presentations
and marketing materials
 Must possess a passion to work with and around senior citizens
This position requites time spent on the following physical activities:
None Under 1/3 to Over
1/3 2/3 2/3
Stand |______|______|______|__x___|
Walk |______|______|______|__x___|
Sit |______|___x__|______|______|
Use hands to finger, handle, or feel |______|______|___x__|______|
4
Reach with hands and arms |______|___x__|______|______|
Climb or balance |__x___|______|______|______|
Stoop, kneel, crouch, or crawl |______|___x__|______|______|
Talk or hear |______|______|______|___x__|
Taste or smell |__x___|______|______|______|
This position requires time spent lifting weight or exerting force in the following

manner:
None Under 1/3 to Over
1/3 2/3 2/3
Up to 10 pounds |______|______|___x__|______|
Up to 25 pounds |______|__x___|______|______|
Up to 50 pounds |______|__x___|______|______|
Up to 100 pounds |___x__|______|______|______|
More than 100 pounds |___x__|______|______|______|

Disclaimer:
I have read my Job Description and understand the information provided. I further
understand that this Job Description is not intended, and should not be construed to be an
exhaustive list of all the responsibilities, skills, efforts or physical requirements/working
conditions associated with this job. Management reserves the right to revise duties as
needed and I may be required to perform additional tasks necessary to meet
standards of quality and care.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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