Employer Brand Specialist

Full Time
Mechanicsburg, PA 17055
Posted
Job description

As our nationwide growth accelerates, our Talent Acquisition team at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home™ by identifying and attracting top talent to fulfill the needs of the organization across all levels and locations.

As our Employer Branding Specialist, you will report directly to the Director of Talent Acquisition to understand talent acquisition priorities and goals to best recommend innovative marketing solutions. Working closely with multiple departments across the business, this position will collaborate on and promote West Shore Home initiatives which showcase us as employer of choice.

What You’ll Contribute

In this role, you can expect to:

  • Manage all @WorkAtWestShore social channels (i.e. Facebook, Twitter, Instagram, LinkedIn) and identify new channels that can be leveraged to connect and engage with potential applicant pools.
  • Oversee paid digital advertising campaigns using Meta Business Suite and other social Ads Manager platforms by monitoring & optimizing performance.
  • Develop editorial content calendars that proactively plan social campaigns which promote our culture, core values, employee stories, company events & initiatives, and open recruiting requisitions.
  • Design graphic, video, and other social content using Adobe Creative Suite, Canva, and other tools.
  • Compose advertising copy for all requisitions in alignment with the brand's voice, and audit job ads across all job board platforms to ensure consistency and accuracy.

What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

  • Bachelor's Degree with a concentration in Marketing, Business, or Human Resources OR commensurate experience in social media marketing and recruiting.
  • Experience using Adobe Creative Suite, Canva, and other design tools.
  • Experience running paid search campaigns through Google Ads, Facebook, LinkedIn, and other social advertising platforms.

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.

We’ve got you covered with:

  • Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
  • 401K retirement plan with company match
  • Paid holidays and paid time off (PTO)
  • Continued training & leadership development opportunities
  • Unlimited professional and personal growth potential

More to Know

  • Schedule: Exempt role with standard hours from 8AM-5PM (Monday-Friday)
  • Location: Mechanicsburg, PA (On-Site)
  • Seniority Level: Specialist

Why Work at West Shore Home?

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential andfind out what you are truly capable of, there is no better place to do so.

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.

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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Mechanicsburg, PA 17055: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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