The Coca-Cola Company (TCCC) is in the process of building a networked global organization across more than 200 countries, combining the power of scale with deep knowledge to win locally. A critical component of this networked organization has been the creation of Platform Services as new backbone of our operating structure through a network of globally scaled services. Marketing & PACS platform services is one of the critical service hubs. The Company is transforming its approach and capabilities as it relates to Marketing Intelligence, and specifically its analytics discipline, to deliver globally scaled, comparable, and insightful analytics solutions that will enable competitively advantaged Marketing.

End-to-End Communication Analytics have been identified as a critical growth pillars for the Company. The Global Director End-to-End Communication Analytics is responsible for developing this critical analytic capability across the enterprise. You will report to the VP, Global Marketing Analytics.

Your Role is Critical to Drive Marketing Transformation at TCCC:

You will develop the global E2E communications analytics capability at TCCC that enables every marketer to make better and faster data-driven decisions by moving from a siloed, market-by-market approach to a unified, globally scaled approach to develop, test, measure and optimize E2E experiences across our global brand platforms. You will be a key partner to our Studio X / Open X and IMX & Category teams to provide analytics as key enabler through the whole experience loop right from the beginning – from audience planning to creative / experience testing and inflight-optimization. You will provide analytic solutions and insights to improve marketing efficiency and effectiveness while providing analytic guidance to increase our weekly + consumer base. You will report in real time on experiences, metrics, and diagnostic for marketing actions, as well as provide analysis at speed and to scale. The solutions you are developing will be scaled with the necessary depth for use for both Central and OU teams. You will develop dashboarding analytic technology, data visualization, and predictive models. You will build, lead, and mentor a team – your own team and across the Marketing Analytics Team.

You are a great candidate if you…

• love working in a team, building a team, and leading a team. You are a servant leader.

• love solving problems, have a willingness to experiment, and want to make things better than you found them.

• model a culture that improves the organization’s comfort with the speed of change, challenging assumptions, relentless pursuit of improvement – all with a high sense of personal accountability.

• see the big picture and can break it down into a clear plan, with bias for action.

• are willing to enter unchartered territory and are comfortable with discomfort.

• can articulate business recommendations to a business senior leadership audience who are not subject matter experts.

• intuitively connect the dots across the MAT team to drive efficiencies and effective solutions to business challenges.

• have strong analytics experience and are well versed in storytelling from data. You are experienced in translating analytics into actionable outcomes.

Education and Related Work Experience:

• Bachelor’s Degree required. MBA or Master’s preferred.

• Minimum of 10 years of work experience.

• Ideally needs to have worked in roles that have developed both strategic and operations capability.

Technical Experience

• Intimate knowledge of analyzing the impact of marketing activities, including analyzing owned and earned media, digital vs traditional channels, innovation, in-store, and more.

• Deep knowledge of CPG analytics including experience analyzing Nielsen/IRI sales data.

• Experience in developing scalable analytic solutions that deliver results near real time.

• Technical experience in at least two of the following areas: marketing mix modeling, conducting research on media effectiveness, acquiring, and analyzing owned and earned media data, building power bi dashboards, designing data models, SQL, programming, econometric modeling, working with data in a cloud environment (AWS/Azure).

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.